Corporate Marketing Services
Our responsive team develops and manages profitable direct mail programs.
If you are digital marketers unfamiliar with direct mail, have a current vendor that’s missing the mark, or want to test mail in your multi-channel plans…we can guide you to a profitable campaign.
Let’s jump on a call. Reach us directly at 800-406-1705.
We Manage Large Scale Programs
From multi-cell segmentation, to drop-shipping into major markets for local bulk mailing to save postage costs, our Corporate Marketing team has managed some of the most complex B2C direct mailings imaginable.
Our specialized team and workflow is flexible and responsive, whether you mail a massive amount of smaller quantity drops throughout the nation or launch large multi-million runs in just a handful of days — or anything in between.
Target Ideal Customers with our Advanced Data Solutions
We know that the list drives 40% of the response rate for mailings and needs to be precise and smart. Our team has deep experience in developing new predictive models and list analysis to reduce your cost-per-acquisition.
Create Smarter Lists to Lift Response
Appending data with The Modern Data Enhancement Program adds highly-detailed geographic and demographic data to your existing consumer or business list. This service enables you to create smarter, more relevant campaigns that can achieve higher response rates. Based on an address, email or phone number, we can append over 1,000 types of useful details, such as:
- Age, gender, marital status, income
- Product ownership, hobbies, food and travel preferences
- Homeownership, home value, length of residence
- SIC Code and description
- Employee size
- Annual sales volume
- Top contact name
- Title and gender
- Telephone and email data
Uncover Targets More Likely To Respond
Predictive Modeling with Modern Analytics identifies prospects that look like your best customers for a fraction of the typical cost. Uncover best-match consumers who are more likely to purchase from your business, helping to increase response rates, order averages and ROI. Modern’s data experts will:
- Analyze your customer list to find common demographic and geographic attributes
- Provide a snapshot of what your best customers look like
- Build a prospect model using predominant customer characteristics
- Generate a list of prospects resembling your top customers who are likely to buy
See Market Penetration & Reduce Costs
Modern’s Customer Profile Report matches your house file against a broad database of U.S. consumer or business data to create a customized market penetration analysis.
- The process provides up to 28 consumer and 16 business demographic overlays, revealing more information about your customers
- Reduce marketing costs and improve campaign performance
- Focus on your most profitable customers
Add Digital Ads to Lift Response
Match postal addresses with IP addresses to create effective, multi- touch campaigns that seamlessly blend digital and direct marketing efforts. You can launch digital display ads to direct mail recipients, or even send a direct mail campaign to anonymous website visitors by matching their IP address to a mailing address.
- Gain access to thousands of new leads interested in your business
- Increase response through multi-channel marketing campaigns
Engage your Audience, Test Ideas with Full Creative Services
Our team has decades of experience designing response-driven campaigns, using a wide variety of formats and concepts across numerous industries — including B2C, B2B and non-profits. If you’ve done letters and want to test postcards or self-mailers, or if you have a digital campaign that needs physical marketing support, or if you’re looking to break into a new market…we’ve seen it all. Of course, if you already have an agency or design team, no problem. We’re happy to file check and prepare files, too.
Organize your Network & Channel Programs
Franchises and networks have a unique challenge: making direct mail easy, consistent, and effective for their VARs, Franchisees, and Affiliates. We understand. We develop unique programs for each channel opportunity that fit within the scope of what you need. Instead of an out-of-the-box solution, we work with you to make a program that fits your team, saves you time and money, and generates strong returns for your marketing. More on Network Programs.
Our Responsive Team Helps you Acquire and Retain Customers
The most common word that describes our group is “responsive.” We’ve worked together for years, partnering with hundreds of national brands who are looking for a full direct mail solution – creative, list development, print, fulfillment and analysis. Call 800-406-1705.
VP Corporate Sales & Marketing
With over 25 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He has helped create successful campaigns for companies such as Ancestry, Seamless, HughesNet, FreshDirect, Amway, and other national brands to create customized, results-oriented direct mail solutions that drive new business.
Corporate Sales Executive
With 15+ years of experience specializing in new business acquisition, customer retention and growth in print and digital media, Catherine focuses on Agency programs, and has managed complex direct mailings for Design Within Reach, Jack in the Box, and a variety of media companies.
Corporate Sales Executive
With 18+ years of experience in marketing and sales, Ken partners with businesses from a variety of industries to build both retention and acquisition programs focused on driving growth.
John Griffin Hull
List and Data Solutions Manager
With over 17 years experience, John is our in-house list and data expert, sourcing targeted customer lists to help small to large businesses grow. He specializes in matching a diverse range of clients with the latest list technology: from data appends that boost current customer lists to predictive modeling that finds the best prospects.
Senior Corporate Account Manager
With over 20 years of service, her experience and expertise include project management, program development and execution, graphic design and production, print trafficking, and hands-on responsiveness. She has managed extremely complex client orders that vary from multi-cell drops to millions of mail pieces.
Senior Corporate Account Manager
With over 10 years at Modern, Ilana brings a true understanding of direct mail sales and smart tactics to the Corporate Solutions Group, building trusted relationships with a variety of clients via tailored marketing solutions that deliver new customers and help boost ROI.
The Creative Director for Corporate Clients, he develops concepts and directs response-driving design and copy. Client list includes Ancestry, OpenInvest, Blue Vine, HairClub, Sakara, and dozens of mid-market and SmB companies.