VDP Design: The Right Messages
How Will You Design For A Number Of Layouts Of Varying Text And Images?
How will the personalization be applied in text and image?
- Personalization may require that the design be adaptable for such elements as a font size that decreases in size
- Image versions need to be consider for design layout
What logic will determine text, picture, and object style (or color)?
- Designers should be provided with a creative brief that outlines all possible variations
- It may be best to approach the design as a template or grid
Will you provide different offers based on personally relevant criteria?
- The better you know your customers, the more personal you can make the message
- The more personal you make the message, the more relevant the offer
- The more relevant the offer, the more effective the campaign
Ready to increase the effectiveness of your marketing efforts with VDP?
Call 800.959.8365 x2500 and speak with a Direct Marketing specialist.