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Modern iO – SHOPLINE FAQ

What is Modern iO?

Modern iO is a direct mail retargeting service from Modern Postcard. It helps businesses identify website visitors and support postcard campaigns designed to bring those visitors back to your store.

The SHOPLINE app connects your store to the Modern iO platform and begins the onboarding process with our team.

What happens after I install the app?

After installation:

  1. Your store is connected to Modern iO.
  2. Our team receives a notification.
  3. A Modern iO representative will contact you.
  4. We review your goals, website traffic, and campaign options.
  5. Your account is activated when you are ready to begin.

Installing the app does not automatically launch a campaign.

Do I need to configure anything myself?

No.

The app is designed to simplify onboarding. Most setup, campaign planning, targeting recommendations, and direct mail strategy are handled by the Modern iO team.

Does the app automatically start mailing postcards?

No.

Installing the app only connects your store to Modern iO.

Direct mail campaigns begin only after onboarding, campaign planning, and activation are completed with our team.

How does Modern iO identify website visitors?

Modern iO uses website activity and trusted data sources to help associate eligible website visits with mailable households.

This process supports direct mail retargeting campaigns while helping businesses reach interested prospects who have already shown interest in their products or services.

Can I choose which pages are included?

Yes.

When you work with our team, we will review your visitor identification needs and set the campaign to run on specific storefront pages or across your entire store.

How long does setup take?

Most stores can be connected in just a few minutes.

Campaign activation timelines vary depending on onboarding, campaign planning, creative development, and business requirements.

Is the tracking tag difficult to install?

No.

The app handles the connection process automatically. No manual code editing is normally required.

Does Modern iO affect my website speed?

The tracking technology is lightweight and designed to operate with minimal impact on storefront performance.

How is pricing determined?

Pricing depends on factors such as:

  • Campaign goals
  • Mailing volume
  • Audience size
  • Postcard format
  • Printing and postage requirements

Because every business is different, pricing is discussed during onboarding with the Modern iO team.

Are there contracts or minimum commitments?

Program structure varies based on campaign requirements and business goals.

Your Modern iO representative can explain available options during onboarding.

Can I pause or stop my campaign?

Yes.

Campaign settings, budgets, and activation status can be adjusted as your marketing needs change.

Contact the Modern iO team for assistance at shopline@modern-io.com.

What happens if I uninstall the app?

Uninstalling the app disconnects your store from Modern iO and stops future visitor identification activity associated with the Shopline integration.

If you uninstall by mistake, you can reinstall the app and contact our team for assistance.

How does Modern iO protect data?

Modern iO uses administrative, technical, and physical safeguards designed to protect information and support compliance with applicable privacy requirements.

For additional information, please review the Modern iO SHOPLINE Privacy Policy.

How do I contact support?

Email: shopline@modern-io.com

Our team can assist with installation, onboarding, campaign planning, account questions, and technical support.