Modern Marketing Blog
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isn’t a “one and done” kind of thing....
How to Use White Space in Your Direct Mail Design
Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, it’s important to only include relevant information and eliminate unnecessary...
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Real Estate Direct Mail Marketing Campaigns
How many times have you received a direct mail piece in your own mailbox from a local real estate agent? We bet it’s been more times than you can remember – and we’re also certain that no matter if you were in the market to buy or sell, you...
How to Avoid Marketing Panic in Turbulent Times
Recessions, wobbly business cycles, supply and demand fluctuations, high inflation, and various market crises are just some reasons why the economy could find itself on shaky grounds. As you read this, you might even recognize some of these issues...
Direct Mail and Church Marketing are a Match Made in Heaven
It’s true, direct mail and church marketing are meant to be. In this article we’ll explain some key benefits of using direct mail marketing and how this marketing channel has proven to increase church attendance for our existing clients. Churches...
USPS News: 2023 Postage Rate Changes
As a standard, the USPS® has adopted an annual price update which will be announced every January moving forward. This year’s most notable change is the increased cost of a First-Class Mail Forever stamp, which will go up from 60 cents to 63 cents....
How Healthcare Marketing Benefits From Direct Mail
Direct mail healthcare marketing is far from dead. In fact, since more healthcare marketing companies are realizing the value of offline marketing, the healthcare direct mail sector is flourishing. Direct mail consistently stands out as a viable...
