Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.
90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.
In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.
So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.
When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet can be an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get started.
How much is a new customer worth to your business?
The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few refute the importance of this number, surprisingly many professionals struggle defining and calculating it. Are you one of them? That’s ok. Let’s break down the lifetime value of a customer, verse by verse.
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right AudienceTuesday, March 12, 2019
After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a customer himself, Jon knew exactly the kind of service he, and others like him, would want and expect. Today Kelly Klee is a thriving business that exceeds those expectations by providing bespoke insurance solutions through expert service. This post covers Kelly Klee’s process to deliver a premium service to every client and how Modern Postcard’s quality direct mail marketing and print promotions help bring in new business.
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