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USPS News: Pricing Changes for 2019 Take Effect January 27

Marc Ortiz, Mailing Operations Manager, Modern Postcard

Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019. We’ve covered the most essential information you need to know about as well as the best ways to get your costs as low as possible.

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Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

Travis Seaton, Vice President of Client Services, CohereOne

Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.

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Choosing Color in Direct Mail Design: Grayscale Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.

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Marketing News: Unwrapping This Season’s Buying Trends

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online shopping purists to those who need to see and touch their festive purchases, consumer behavior isn’t one size fits all, and marketers must adapt their strategies to maximize their response rates and ROI. Let’s get cozy and unwrap the latest purchasing developments, plus peek inside how some businesses are handling their seasonal marketing efforts in a modern world.

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Modern’s Last-Chance Print, Mail and Ship Deadlines for Your 2018 Holiday Marketing

Modern Postcard

Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour marketing promotions prepped and scheduled for launch. If this scenario sounds familiar to you, Modern Postcard has a message of hope. There are still a few remaining options to promote your business during the busy spending season, as long as you move quickly and follow our recommended ideas and production guidelines below.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA