Modern Marketing Blog
Pairing Print Media With Other Channels
Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Emotions Drive Consumers’ Purchasing Decisions
The brain is a complex organ, and science has compartmentalized where different parts of the brain activate and stimulate different human memories, actions, and attributes. Generally speaking, the Cerebral (Prefrontal) Cortex is where words,...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...
How to Avoid Marketing Panic in Turbulent Times
By now, many of us have started to realize that the present situation we’re in will not go away any time soon. It’s a sensible thing to assume, given the aggressive spread of Covid-19 across the country. But the important thing to remember now is...
The Power of Catalogs
Other than bills, have you noticed which pieces you actually look through in your mailbox? Catalogs! They come in all sorts of shapes and sizes, but one thing remains: they grab the attention of everyone who comes in contact with them. USPS® calls...
USPS News: Pricing Changes for 2020 Take Effect January 26
Postal price changes are a regular, annual event and the Postal Regulatory Commission (PRC) has approved this year’s proposal from the U.S. Postal Service®. New prices are effective as of January 26, 2020. We’ve covered the most...
A New Way To Convert Website Visitors Into Customers Through Postcards
Every business has a challenge of converting website visitors. On average, 97% of website traffic remains unconverted*...and leaves your site without a trace. Since marketers rely on their websites for leads and revenue, this shockingly low...
