Print advertising is a versatile medium that differs from other forms of advertising in one interesting way—your customers can physically touch and interact with your ad. While we offer many high-quality products that are proven to be effective, sometimes your campaign requires a more bespoke option. From accentuating an image with a touch of shine to adding a perf to make it easy to remove coupons, there are limitless ways to get creative with your print or mail campaign.

I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could talk to a few of the people in front and behind him and generate some leads. It struck home for me (which is big because I absolutely hate waiting in line) and I have since landed several customers, as well as my largest customer ever, waiting in line at the Starbucks counter at a tradeshow.