You can retain 89% of your customers on average if you have a strong omnichannel presence. This is because the more often people see your brand, the more familiar they will be with it compared to competitors. This forms a level of trust and credibility that is hard for your competitors to overcome while also keeping you top-of-mind the next time they’re looking to buy.
Print advertising is a versatile medium that differs from other forms of advertising in one interesting way—your customers can physically touch and interact with your ad. While we offer many high-quality products that are proven to be effective, sometimes your campaign requires a more bespoke option. From accentuating an image with a touch of shine to adding a perf to make it easy to remove coupons, there are limitless ways to get creative with your print or mail campaign.
Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies who do their own marketing mailings lay in the deals and discounts they didn’t even know they were entitled to. The postal network is vast and complex, so knowing what all your options are and being able to negotiate better rates is essential to running a successful direct mail campaign.
I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he waited in line, he could talk to a few of the people in front and behind him and generate some leads. It struck home for me (which is big because I absolutely hate waiting in line) and I have since landed several customers, as well as my largest customer ever, waiting in line at the Starbucks counter at a tradeshow.
Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.
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