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Modern Marketing Blog

Customer Success Story – Meridian Trust Federal Credit Union

Customer Success Story – Meridian Trust Federal Credit Union

If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...

USPS News: Second Round of Postage Price Changes for 2021

USPS News: Second Round of Postage Price Changes for 2021

Although postal price changes are regular, annual events that typically occur in January of each year, 2021 marked an unusual turn of events when the U.S. Postal Service® announced a second price change within the same year. Approved by the Postal...

Top 10 Advantages of Using Postcards

Top 10 Advantages of Using Postcards

Postcard Marketing is Affordable and Effective Postcard marketing might not be something you have on the radar when it comes to marketing your business – but it should be. In this article we’ve highlighted ten reasons why businesses should consider...

New Movers: How to Tap Into This $170 Billion Market

New Movers: How to Tap Into This $170 Billion Market

Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...

Postcard Retargeting Best Practice #5 – Plan the Layout

Postcard Retargeting Best Practice #5 – Plan the Layout

We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...

Postcard Retargeting Best Practice #3 – Use Several Creatives

Postcard Retargeting Best Practice #3 – Use Several Creatives

This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...

Launching an Effective Mailer Starts with a Plan

Launching an Effective Mailer Starts with a Plan

Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...

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