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Modern Marketing Blog

Postcard Retargeting Best Practice #5 – Plan the Layout

Postcard Retargeting Best Practice #5 – Plan the Layout

We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...

Postcard Retargeting Best Practice #3 – Use Several Creatives

Postcard Retargeting Best Practice #3 – Use Several Creatives

This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...

Launching an Effective Mailer Starts with a Plan

Launching an Effective Mailer Starts with a Plan

Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...

Tracking Response and ROI for Your Mail Campaigns

Tracking Response and ROI for Your Mail Campaigns

One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...

Direct Mail Statistics

Direct Mail Statistics

Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...

Setting and Achieving Goals for Your Retargeting Campaign

Setting and Achieving Goals for Your Retargeting Campaign

You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes:  Marketers who set goals are 376% more...

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