Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience
Tuesday, March 12, 2019After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a customer himself, Jon knew exactly the kind of service he, and others like him, would want and expect. Today Kelly Klee is a thriving business that exceeds those expectations by providing bespoke insurance solutions through expert service. This post covers Kelly Klee’s process to deliver a premium service to every client and how Modern Postcard’s quality direct mail marketing and print promotions help bring in new business.
Profitable Headlines: How to Hook Your Customers From the Start
Tuesday, March 12, 2019The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know.
How to Create Offers That Inspire Action
Friday, March 1, 2019The single objective of any direct mail campaign is to get your recipients to take action. While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to respond. Follow these dos and don’ts to craft compelling, hard-to-ignore offers. Make Your Offer Relevant to Your Target Audience
Is it Worth Adding Augmented Reality to Your Print Marketing?
Tuesday, February 12, 2019It’s already been established that print marketing is more effective than digital when it comes to attention and recall—but what about a combination of the two? Until recently, the technology wasn’t able to blend the two worlds of direct marketing and digital together which is why the emergence of AR is so fascinating. Read on for a breakdown of the essential information you need to know.
The Kids Are Alright: Why Marketers Have Millennials All Wrong
Tuesday, February 12, 2019When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young people who rely heavily on their parents for financial support, are addicted to technology, and don’t pay attention to anything for more than a few seconds.
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