Modern Marketing Blog
USPS News: Pricing Changes for 2021 Take Effect January 24
Postal price changes are a regular, annual event and the Postal Regulatory Commission (PRC) has approved this year’s proposal from the U.S. Postal Service®. New prices are effective as of January 24, 2021. We’ve covered the most essential...
Postcard Retargeting Best Practice #5 – Plan the Layout
We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...
Postcard Retargeting Best Practice #4 – Refine Your Targeting
Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...
Postcard Retargeting Best Practice #3 – Use Several Creatives
This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...
Postcard Retargeting Best Practice #2 – Focus on the Last Stages of the Buyer Funnel
Like mastering any marketing channel – every marketer needs to figure out what the channel does well, what its “job” is within the customer journey, and how to best leverage the unique aspects of the channel to make the most opportunity possible....
Launching an Effective Mailer Starts with a Plan
Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...
Postcard Retargeting Best Practice #1 – Tell Your Story To Drive Response
Storytelling is a key skill that most marketers value, and many have begun to use in their messaging. All of the cognitive studies have shown that storytelling makes a stronger, longer-lasting impact on customers and memory. Add that to the...
Tracking Response and ROI for Your Mail Campaigns
One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...
Direct Mail Statistics
Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...