In the kingdom of direct mail, the offer reigns king. Your marketing strategy – whether print, digital, or both – may not always include special offers, but when it does, look to these creative marketing campaigns for inspiration. For this edition, we’ll cover what works best for motivating your audience to take action by reviewing direct mail campaigns that have presented some too-good-to-ignore promotions.

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for every direct mail campaign you launch, plus any coordinated digital advertising. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.