Modern Marketing Blog
USPS News: Pricing Changes for 2020 Take Effect January 26
Postal price changes are a regular, annual event and the Postal Regulatory Commission (PRC) has approved this year’s proposal from the U.S. Postal Service®. New prices are effective as of January 26, 2020. We’ve covered the most...
A New Way To Convert Website Visitors Into Customers Through Postcards
Every business has a challenge of converting website visitors. On average, 97% of website traffic remains unconverted*...and leaves your site without a trace. Since marketers rely on their websites for leads and revenue, this shockingly low...
Last Print and Mail Dates for Your 2019 Holiday Marketing Push
There are businesses that plan their seasonal marketing efforts months in advance, and there are businesses that make game-time decisions. That’s exactly why we like to notify customers – especially those who fall in the latter category – about our...
What’s Your Job, Direct Mail? Advice for Nonprofits
The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different...
Calendars are Useful for Clients, Smart for Your Brand
In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show...
Holiday List Ideas: Target Amazon Prime Users and More
The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report). If your business is looking to acquire new...
The Print Event 2019 Conference Recap
That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among...
![Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]](https://www.modernpostcard.com/wp-content/uploads/blog/2019/featured_customrecords.jpg)
Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]
For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...
How to Create a Powerful Integrated Marketing Campaign
Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence? The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it....
