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Modern Marketing Blog

Tracking Response and ROI for Your Mail Campaigns

Tracking Response and ROI for Your Mail Campaigns

One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...

Direct Mail Statistics

Direct Mail Statistics

Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...

Setting and Achieving Goals for Your Retargeting Campaign

Setting and Achieving Goals for Your Retargeting Campaign

You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes:  Marketers who set goals are 376% more...

Connect Deeper With Customers

Connect Deeper With Customers

We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking outreach to...

Pairing Print Media With Other Channels

Pairing Print Media With Other Channels

Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...

Introducing the Direct Mail 101 Webinar

Introducing the Direct Mail 101 Webinar

Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...

Emotions Drive Consumers’ Purchasing Decisions

Emotions Drive Consumers’ Purchasing Decisions

The brain is a complex organ, and science has compartmentalized where different parts of the brain activate and stimulate different human memories, actions, and attributes. Generally speaking, the Cerebral (Prefrontal) Cortex is where words,...

Study: The Impact of Reading Print

Study: The Impact of Reading Print

Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...

Print + Digital Technologies = Postcard Retargeting

Print + Digital Technologies = Postcard Retargeting

Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...

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