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Balancing Priorities: Why Customer Retention Is So Essential

Modern Postcard

Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.

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The Real Costs Of DIY Printing

Modern Postcard

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.

In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.

So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.

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Print Product Spotlight: How to Make an Impact with Booklets

The Marketing Team, Modern Postcard

When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet can be an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get started.

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And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value)

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

How much is a new customer worth to your business?

The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few refute the importance of this number, surprisingly many professionals struggle defining and calculating it. Are you one of them? That’s ok. Let’s break down the lifetime value of a customer, verse by verse.

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Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience

Modern Postcard

After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a customer himself, Jon knew exactly the kind of service he, and others like him, would want and expect. Today Kelly Klee is a thriving business that exceeds those expectations by providing bespoke insurance solutions through expert service. This post covers Kelly Klee’s process to deliver a premium service to every client and how Modern Postcard’s quality direct mail marketing and print promotions help bring in new business.

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I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator