Modern Marketing Blog
Employee Spotlight: Pat Sahli, Lead Prepress Specialist
1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of plates and then making the plates and...
Digital Retargeting Is NOT the Best Way to Bring Back Website Visitors After They Leave
Digital Retargeting is NOT the best way to bring back website visitors after they leave. But I understand why you may think that it is. Digital retargeting has the unique ability to focus your ad spend on higher-value prospects that know you and...
What is Direct Mail Retargeting?
Direct mail retargeting is a way to reconnect with your lost website visitors and entice them to come back to revisit what your business has to offer. It’s similar to digital retargeting, but rather than having ads follow website visitors around...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
Direct Mail Formats
Direct mail is highly flexible and creative with formats. From letters and postcards to brochures, newsletters and custom die cuts, the variety of mail is wide-ranging. In addition to its long shelf-life, direct mail's tangible aspect is unique...
Mailing Lists and the Postal Analytics Program – a Brief Introduction
When deciding on a direct mail campaign, customers often think about the creative aspects first. It’s fun to consider what colors to use, which fonts to experiment with, what the call-to-action may be, etc. But the truth is, none of that matters...
Customer Success Story – Meridian Trust Federal Credit Union
If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...
Top 10 Advantages of Using Postcards
Postcard Marketing is Affordable and Effective Postcard marketing might not be something you have on the radar when it comes to marketing your business – but it should be. In this article we’ve highlighted ten reasons why businesses should consider...
New Movers: How to Tap Into This $170 Billion Market
Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...