Modern Marketing Blog
Setting and Achieving Goals for Your Retargeting Campaign
You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes: Marketers who set goals are 376% more...
Connect Deeper With Customers
We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking outreach to...
Pairing Print Media With Other Channels
Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Emotions Drive Consumers’ Purchasing Decisions
The brain is a complex organ, and science has compartmentalized where different parts of the brain activate and stimulate different human memories, actions, and attributes. Generally speaking, the Cerebral (Prefrontal) Cortex is where words,...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...
How to Avoid Marketing Panic in Turbulent Times
By now, many of us have started to realize that the present situation we’re in will not go away any time soon. It’s a sensible thing to assume, given the aggressive spread of Covid-19 across the country. But the important thing to remember now is...
The Power of Catalogs
Other than bills, have you noticed which pieces you actually look through in your mailbox? Catalogs! They come in all sorts of shapes and sizes, but one thing remains: they grab the attention of everyone who comes in contact with them. USPS® calls...