Modern Marketing Blog
4 Tips For Maximizing ROI with Corporate Marketing
Marketing is a core function of every business that is essential for engaging target audiences and generating leads. And while marketing is made up of many different strategies and tools, corporate marketing is perhaps one of the most...
Digital Marketing vs. Direct Mail Marketing Strategy: How to Integrate Both for Maximum Impact
Did you know that you don’t have to choose between digital marketing and direct mail?In the ever-evolving landscape of marketing, the budget and time tug-of-war between offline and digital methods poses a challenge for many businesses. The...
Postcard Marketing 101: Tips and Strategies for Success
Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a powerful and very effective...
The Most Complete Direct Mail Guide Just Released
Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...
Direct Mail Fundraising Best Practices
When it comes to Direct Mail fundraising best practices there are a few things every non-profit should keep in mind. Right off the bat we’d like to point out two things: segmentation and personalization.Best Practice #1: Segment Your Donor...
Connecting Digital to Direct Mail for Better Response
In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns.Let’s simply start with how to add digital marketing to Direct Mail. If you are running a Direct...
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the...
Direct Mail Marketing Tips
At Modern Postcard, we’re often asked about direct mail advertising and strategy tips, and we’re excited to share some with you today.But first, we’d like to highlight something we think is worth noting when contemplating if...