Print Marketing Advice and Ideas

Calendars are Useful for Clients, Smart for Your Brand

Calendars are Useful for Clients, Smart for Your Brand

In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show...

The Print Event 2019 Conference Recap

The Print Event 2019 Conference Recap

That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among...

Unlimited Options: Creating Custom Direct Mail

Unlimited Options: Creating Custom Direct Mail

Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective,...

Choosing Color in Direct Mail Design: Blue Edition

Choosing Color in Direct Mail Design: Blue Edition

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...

The Real Costs Of DIY Printing

The Real Costs Of DIY Printing

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over...

Profitable Headlines: How to Hook Your Customers From the Start

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...

Hail to the King: Hierarchy in Direct Mail Design

Hail to the King: Hierarchy in Direct Mail Design

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....

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