Print Marketing Advice and Ideas
The Power of Catalogs
Other than bills, have you noticed which pieces you actually look through in your mailbox? Catalogs! They come in all sorts of shapes and sizes, but one thing remains: they grab the attention of everyone who comes in contact with them. USPS® calls...
Last Print and Mail Dates for Your 2019 Holiday Marketing Push
There are businesses that plan their seasonal marketing efforts months in advance, and there are businesses that make game-time decisions. That’s exactly why we like to notify customers – especially those who fall in the latter category – about our...
Calendars are Useful for Clients, Smart for Your Brand
In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show...
The Print Event 2019 Conference Recap
That’s a wrap on the first-ever Print Event! A marketing forum for practitioners, agencies and providers, this two-day conference in Minneapolis provided networking and learning opportunities on all-things CMYK. The overwhelming sentiment among...
Unlimited Options: Creating Custom Direct Mail
Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective,...
Why Booklets are Hot + 3 Tested Methods for Standing Out in the Mail
Orange may be the new black, but Booklets – dare we say – may be the new Postcards! With orders spiking the last few years, it's no surprise Booklets are a hot commodity with their versatility and super-sized design space. We'll go into more detail...
Choosing Color in Direct Mail Design: Blue Edition
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...
The Real Costs Of DIY Printing
90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over...
Print Product Spotlight: How to Make an Impact with Booklets
When your marketing objective requires communicating many aspects of your business in a single print piece, then a booklet is an excellent option. But when faced with multiple pages of content, it can help to have some guidance to get...