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Print Marketing Advice and Ideas

Unlimited Options: Creating Custom Direct Mail

Unlimited Options: Creating Custom Direct Mail

Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective,...

Choosing Color in Direct Mail Design: Blue Edition

Choosing Color in Direct Mail Design: Blue Edition

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...

The Real Costs Of DIY Printing

The Real Costs Of DIY Printing

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over...

Hail to the King: Hierarchy in Direct Mail Design

Hail to the King: Hierarchy in Direct Mail Design

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....

Choosing Color in Direct Mail Design: Grayscale Edition

Choosing Color in Direct Mail Design: Grayscale Edition

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....

Marketing Mad Science: The Power of Print On the Human Mind

Marketing Mad Science: The Power of Print On the Human Mind

It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process...

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