Direct Mail Advice and Ideas

Direct mail is highly flexible and creative with formats. From letters and postcards to brochures, newsletters and custom die cuts, the variety of mail is wide-ranging. In addition to its long shelf-life, direct mail's tangible aspect is unique...

When deciding on a direct mail campaign, customers often think about the creative aspects first. It’s fun to consider what colors to use, which fonts to experiment with, what the call-to-action may be, etc. But the truth is, none of that matters...

Although postal price changes are regular, annual events that typically occur in January of each year, 2021 marked an unusual turn of events when the U.S. Postal Service® announced a second price change within the same year. Approved by the Postal...

Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...

Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...

Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...