Direct Mail Advice and Ideas
The Top Direct Mail Stats That Actually Matter in 2025 (with Charts)
TL;DRDirect mail is delivering exceptional results in 2025, with 161% ROI outperforming digital channels. Smart marketers are capitalizing on the physical mailbox as a high impact channel where messages receive focused attention and drive...
USPS News: 2025 Postage Rate Changes
The United States Postal Service (USPS) will implement its next postage rate increase effective July 13, 2025, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including Marketing Mail and...
B2B Direct Mail Best Practices
TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns, businesses can effectively engage key...
Direct Advertising Tips for Retailers
TL;DR Retailers need effective ways to stand out, drive customer engagement, and increase sales. Direct advertising delivers one-to-one engagement through tangible, personalized marketing that creates lasting impressions and reinforces your brand...
6 Proven Ways to Connect Digital to Direct Mail Marketing
TL;DR Direct mail is experiencing a renaissance in 2025, not as a replacement for digital marketing but as its perfect complement. While digital channels face increasing fatigue and clutter, physical mail continues to capture attention with...
What is Automated Direct Mail?
TL;DR Automated Direct Mail leverages real-time data to deliver personalized physical mail based on specific customer behaviors or triggers. This innovative approach helps businesses cut through digital noise by combining traditional marketing's...
10 Creative Direct Mail Ideas for SMBs
TL;DR Direct mail offers small and mid-sized businesses a tangible way to stand out in today's digitally saturated marketplace. Despite limited staff and resources, SMBs can implement direct mail strategies that often outperform digital channels in...
Advertisements for Families
TL;DR Direct mail has made a surprising comeback as an effective way to connect with families in today's digital world. With average costs between $0.50-$1.00 per piece, direct mail campaigns offer significant engagement potential by targeting...
Direct Mail Marketing Ideas Targeting Newlyweds
TL;DR Target newlyweds with creative direct mail campaigns to connect with a highly engaged audience starting a new life chapter. Key strategies include: Starter kits for home essentials. Customized financial planning offers. Subscription box...
