Direct Mail Advice and Ideas
USPS News: Second Round of Postage Price Changes for 2021
Although postal price changes are regular, annual events that typically occur in January of each year, 2021 marked an unusual turn of events when the U.S. Postal Service® announced a second price change within the same year. Approved by the Postal...
New Movers: How to Tap Into This $170 Billion Market
Peak moving season has arrived. On average more than 40 million people move each year in the United States and it’s estimated that 80% of those moves occur between April and September. New movers represent a worthwhile opportunity for brands to...
Launching an Effective Mailer Starts with a Plan
Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan. Carefully planning...
Direct Mail Statistics
Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...
Connect Deeper With Customers
We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking outreach to...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
The Power of Catalogs
Other than bills, have you noticed which pieces you actually look through in your mailbox? Catalogs! They come in all sorts of shapes and sizes, but one thing remains: they grab the attention of everyone who comes in contact with them. USPS® calls...
A New Way To Convert Website Visitors Into Customers Through Postcards
Every business has a challenge of converting website visitors. On average, 97% of website traffic remains unconverted*...and leaves your site without a trace. Since marketers rely on their websites for leads and revenue, this shockingly low...
Last Print and Mail Dates for Your 2019 Holiday Marketing Push
There are businesses that plan their seasonal marketing efforts months in advance, and there are businesses that make game-time decisions. That’s exactly why we like to notify customers – especially those who fall in the latter category – about our...