Direct Mail Advice and Ideas
Direct Mail Fundraising Best Practices
When it comes to Direct Mail fundraising best practices there are a few things every non-profit should keep in mind. Right off the bat we’d like to point out two things: segmentation and personalization.Best Practice #1: Segment Your Donor Audience...
Connecting Digital to Direct Mail for Better Response
In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns.Let’s simply start with how to add digital marketing to Direct Mail. If you are running a Direct Mail...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...
Direct Mail Marketing Tips
At Modern Postcard, we’re often asked about direct mail advertising and strategy tips, and we’re excited to share some with you today.But first, we’d like to highlight something we think is worth noting when contemplating if direct mail is worth...
Building Effective Direct Mail Campaigns for Non-Profits
Non-Profits are always looking for more engaging ways to capture attention and response from new donors and existing donors, and creating effective Direct Mail campaigns is a way to do just that. Social Media marketing has been a staple marketing...
HVAC Direct Mail Marketing
Are you looking for HVAC direct mail marketing tips and support to get your business more customers and sales? Then look no further because you’ve come to the right place. The direct mail marketing experts at Modern Postcard can help you get the...
USPS News: 2023 Postage Rate Changes
The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective July 9, 2023. As an independent organization, the PRC develops and implements a modern postal rate regulation...
Modern Postcard’s Direct Mail Crash Course – Sponsored by the USPS®
Our popular Direct Mail Crash Course is a free, half-day seminar for anyone who wants to learn more about direct mail marketing and how this channel can help a business of any size grow and retain its customer base. Presenting this course is Keith...
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isn’t a “one and done” kind of thing....
