Direct Mail Advice and Ideas

What’s Your Job, Direct Mail? Advice for Nonprofits

What’s Your Job, Direct Mail? Advice for Nonprofits

​The proliferation of marketing channels is something all practitioners deal with. Each nonprofit marketer needs to continually test and learn to best integrate and weave channels together. From customer journey maps to optimizing for different...

Calendars are Useful for Clients, Smart for Your Brand

Calendars are Useful for Clients, Smart for Your Brand

In a world of digital ads, smartphone apps and social media feeds, it’s getting more challenging to impress your audience in a memorable way. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show...

Holiday List Ideas: Target Amazon Prime Users and More

Holiday List Ideas: Target Amazon Prime Users and More

The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your business is looking to acquire new...

Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...

Unlimited Options: Creating Custom Direct Mail

Unlimited Options: Creating Custom Direct Mail

Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad.While we offer many high-quality products that are proven to be effective,...

Choosing Color in Direct Mail Design: Blue Edition

Choosing Color in Direct Mail Design: Blue Edition

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...

The Hidden Costs of DIY Mailing

The Hidden Costs of DIY Mailing

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies that do their own marketing mailings lie in the deals and discounts to which they didn’t...

How to Create Offers That Inspire Action

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...

Hail to the King: Hierarchy in Direct Mail Design

Hail to the King: Hierarchy in Direct Mail Design

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....

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