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USPS News: 2024 Postage Rate Changes

USPS News: 2024 Postage Rate Changes

The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective January 21, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...

4 Tips For Maximizing ROI with Corporate Marketing

4 Tips For Maximizing ROI with Corporate Marketing

Marketing is a core function of every business that is essential for engaging target audiences and generating leads. And while marketing is made up of many different strategies and tools, corporate marketing is perhaps one of the most...

Postcard Marketing 101: Tips and Strategies for Success

Postcard Marketing 101: Tips and Strategies for Success

Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a powerful and very effective...

The Most Complete Direct Mail Guide Just Released

The Most Complete Direct Mail Guide Just Released

Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...

Direct Mail Fundraising Best Practices

Direct Mail Fundraising Best Practices

When it comes to Direct Mail fundraising best practices there are a few things every non-profit should keep in mind. Right off the bat we’d like to point out two things: segmentation and personalization.Best Practice #1: Segment Your Donor Audience...

Connecting Digital to Direct Mail for Better Response

Connecting Digital to Direct Mail for Better Response

In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns.Let’s simply start with how to add digital marketing to Direct Mail. If you are running a Direct Mail...

Direct Mail strategies for the holiday retail marketing season

Direct Mail strategies for the holiday retail marketing season

When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...

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