Modern Marketing Trends & Insights
USPS News: 2024 Postage Rate Changes
The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective July 14, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...
The Future of Marketing with Direct Mail Automation
The Future of Marketing with Direct Mail AutomationDirect mail automation revitalizes traditional marketing by integrating cutting-edge technology. Key points include: Automation: Streamlines campaign management using consumer behavior triggers....
USPS® Postage Discounts
USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you...
Let’s Celebrate National Postcard Week!
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
The Most Complete Direct Mail Guide Just Released
Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the...
Modern Postcard’s Direct Mail Crash Course – Sponsored by the USPS®
Our popular Direct Mail Crash Course is a free, half-day seminar for anyone who wants to learn more about direct mail marketing and how this channel can help a business of any size grow and retain its customer base. Presenting this course is Keith...
How to Avoid Marketing Panic in Turbulent Times
Recessions, wobbly business cycles, supply and demand fluctuations, high inflation, and various market crises are just some reasons why the economy could find itself on shaky grounds. As you read this, you might even recognize some of these issues...