Modern Marketing Trends & Insights
Direct Mail Performance in 2025: The Quiet Channel That’s Making the Loudest Impact
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
USPS News: 2025 Postage Rate Changes
The United States Postal Service (USPS) will implement its next postage rate increase effective July 13, 2025, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including Marketing Mail and...
B2B Direct Mail Best Practices
TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns, businesses can effectively engage key...
Direct Advertising Tips for Retailers
TL;DR Retailers need effective ways to stand out, drive customer engagement, and increase sales. Direct advertising delivers one-to-one engagement through tangible, personalized marketing that creates lasting impressions and reinforces your brand...
10 Creative Direct Mail Ideas for SMBs
TL;DR Direct mail offers small and mid-sized businesses a tangible way to stand out in today's digitally saturated marketplace. Despite limited staff and resources, SMBs can implement direct mail strategies that often outperform digital channels in...
Advertisements for Families
TL;DR Direct mail has made a surprising comeback as an effective way to connect with families in today's digital world. With average costs between $0.50-$1.00 per piece, direct mail campaigns offer significant engagement potential by targeting...
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
The Future of Marketing with Direct Mail Automation
The Future of Marketing with Direct Mail AutomationDirect mail automation revitalizes traditional marketing by integrating cutting-edge technology. Key points include: Automation: Streamlines campaign management using consumer behavior triggers....
USPS® Postage Discounts
USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you to...
