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USPS News: 2025 Postage Rate Changes

USPS News: 2025 Postage Rate Changes

The United States Postal Service (USPS) will implement its next postage rate increase effective July 13, 2025, as part of its Delivering for America 10-year strategic plan. These changes affect bulk mail categories, including Marketing Mail and...

B2B Direct Mail Best Practices

B2B Direct Mail Best Practices

TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns, businesses can effectively engage key...

Direct Advertising Tips for Retailers

Direct Advertising Tips for Retailers

TL;DR Retailers need effective ways to stand out, drive customer engagement, and increase sales. Direct advertising delivers one-to-one engagement through tangible, personalized marketing that creates lasting impressions and reinforces your brand...

10 Creative Direct Mail Ideas for SMBs

10 Creative Direct Mail Ideas for SMBs

TL;DR Direct mail offers small and mid-sized businesses a tangible way to stand out in today's digitally saturated marketplace. Despite limited staff and resources, SMBs can implement direct mail strategies that often outperform digital channels in...

Advertisements for Families

Advertisements for Families

TL;DR Direct mail has made a surprising comeback as an effective way to connect with families in today's digital world. With average costs between $0.50-$1.00 per piece, direct mail campaigns offer significant engagement potential by targeting...

Black Friday and Cyber Monday Marketing

Black Friday and Cyber Monday Marketing

Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...

The Future of Marketing with Direct Mail Automation

The Future of Marketing with Direct Mail Automation

The Future of Marketing with Direct Mail AutomationDirect mail automation revitalizes traditional marketing by integrating cutting-edge technology. Key points include: Automation: Streamlines campaign management using consumer behavior triggers....

USPS® Postage Discounts

USPS® Postage Discounts

USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you to...

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