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USPS News: 2024 Postage Rate Changes

USPS News: 2024 Postage Rate Changes

The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective January 21, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...

The Most Complete Direct Mail Guide Just Released

The Most Complete Direct Mail Guide Just Released

Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...

Black Friday and Cyber Monday Marketing

Black Friday and Cyber Monday Marketing

Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...

Direct Mail strategies for the holiday retail marketing season

Direct Mail strategies for the holiday retail marketing season

When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...

How to Avoid Marketing Panic in Turbulent Times

How to Avoid Marketing Panic in Turbulent Times

Recessions, wobbly business cycles, supply and demand fluctuations, high inflation, and various market crises are just some reasons why the economy could find itself on shaky grounds. As you read this, you might even recognize some of these issues...

Restaurant Direct Mail Marketing

Restaurant Direct Mail Marketing

There are a few industries where utilizing direct mail marketing is an absolute must. If you are in the business of restaurant and hospitality, this article will provide valuable information on how this channel can get you more patrons through the...

Designing and Printing Booklets

Designing and Printing Booklets

While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...

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