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Designing and Printing Booklets

Designing and Printing Booklets

While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...

Employee Spotlight: Pat Sahli, Lead Prepress Specialist

Employee Spotlight: Pat Sahli, Lead Prepress Specialist

1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of plates and then making the plates and...

CBD Marketing Restrictions and Solutions

CBD Marketing Restrictions and Solutions

There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...

Customer Success Story – Meridian Trust Federal Credit Union

Customer Success Story – Meridian Trust Federal Credit Union

If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...

Tracking Response and ROI for Your Mail Campaigns

Tracking Response and ROI for Your Mail Campaigns

One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...

Connect Deeper With Customers

Connect Deeper With Customers

We all get emails from organizations we follow and companies we purchase from, and while it’s nice to see there’s an effort from these businesses to connect with us, we’re recommending going the extra mile for your customers by taking outreach to...

Emotions Drive Consumers’ Purchasing Decisions

Emotions Drive Consumers’ Purchasing Decisions

The brain is a complex organ, and science has compartmentalized where different parts of the brain activate and stimulate different human memories, actions, and attributes. Generally speaking, the Cerebral (Prefrontal) Cortex is where words,...

Study: The Impact of Reading Print

Study: The Impact of Reading Print

Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...

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