Direct Mailing Lists
40% of campaign effectiveness depends on your Marketing Mailing List. Call us today to learn how we can get you your ideal targeted mailing list.
The effectiveness of a campaign depends on the direct mailing list
Direct mailing lists are the single most critical component to the success of a direct mail campaign. In fact, studies indicate that 40% of the effectiveness of a campaign depends on the list. Our short video will illustrate how we help target customers with our variety of data and direct mailing list services.
With our extensive background in successful direct mail campaigns, we can help you create direct mailing lists that work for every business and any audience. Contact us to assemble a targeted mailing list for your campaign!
Types of Mailing Lists
Consumer Mailing Lists
The core Consumer List product we use and make available to you, is Acxiom, one of the largest, most comprehensive collections of consumer data in the industry. This means you can reach over 200 million individuals nationwide. Best of all, this consumer mailing list is updated every 30-60 days and guaranteed to be at least 92% deliverable if you mail within 30 days of ordering.
With an Acxiom list, you can tap into current demographic and lifestyle information for over 95% of U.S. households. Sources of this data include:
- County recorder data
- County assessor data
- Telephone directory information
- Real estate transaction information
- Warranty card registration information
- Online & offline consumer survey information
- Consumer purchase information
- Other forms of public record
Invaluable Data. Exceptional Price.
Unlike traditional data providers, where you typically pay for each and every mailing list selection, we prefer to keep it simple by bundling over a dozen demographic elements under the same price:
5 cents per name single-use {or} $125 minimum order
or
8 cents per name multi-use {or} $175 minimum order
Call 800-959-8365 for list counts and to discover new list opportunities now!
Business Mailing Lists
As leaders in the field, DatabaseUSA uses a variety of sources to track down businesses your mailers are targeting, including: yellow pages, credit inquiries, Internet searches, business registrations, payment experiences, public records, Secretary of State files and more. All records are then subject to rigorous verification checks* each year to ensure your B2B mailing list is accurate:
- Over 2,000 computer validations to ensure the accuracy of data, including addressing, telephone connectivity or other data elements on record
- Duplicate records eliminated using DatabaseUSA’s sophisticated matching techniques
- Over 100 million phone calls per year to check and maintain the masterfile
Insider Data. Exceptional Price.
Unlike traditional data providers, where you typically pay for each and every list selection, we prefer to keep it simple by bundling over a dozen demographic elements under the same price:
12 cents per name single-use {or} $125 minimum order
or
20 cents per name multi-use {or} $175 minimum order
*The DatabaseUSA List is updated every 30-60 days and guaranteed to be at least 88% deliverable if mailed within 30 days of order.
Call 800-959-8365 for list counts and to discover new list opportunities now!
Occupant Mailing Lists
Simply search and select by:
- Residential and/or Business
- Omit P.O. Boxes (if needed)
- 5-Digit Zip Code
- 3-Digit Zip Code (SCF)
- Zip Code & Carrier Route
- Radius from specified zip
- Radius from specified address
- County
- State
Economical Pricing
Reach out to everyone in your local area and beyond with these low rates:
2.5 cents per name single-use {or} $125 minimum order
Call 800-959-8365 for list counts and to discover new list opportunities now!
New Movers Lists
Call 800-959-8365 for list counts and to discover new list opportunities now!
Contact our team of experts to discover the best type of direct mailing list for your campaign.
Direct Mailing List FAQs
Have more questions about direct mailing lists? We’re here to help with answering some of the most common inquiries people have about direct mail lists.
What is a direct mailing list?
Just like it sounds, a direct mailing list is a collection of names and addresses of individuals or businesses that may have expressed interest in a particular product, service or even a specific industry. Businesses and organizations can use these lists to send targeted marketing materials as part of their mail marketing campaign.
How can I acquire a direct mailing list?
There are a few ways to acquire a direct mailing list. While it’s possible to build your own list by collecting and organizing information from your own database, this can limit the potential of your direct mail campaign.
Many small businesses choose to purchase a direct mailing list from a specialized provider. This ensures you’re receiving accurate contact information for your target audience!
Are direct mailing lists still effective?
Yes! Even though there is a lot of emphasis on digital marketing today, direct mail is here to stay. Consumers and businesses alike are always looking for new products or services to make their lives easier, and direct mail is a physical way to break through the noise and get your offering in front of eager buyers.
Which type of targeted mailing list is right for my campaign?
The best type of mailing list for your campaign ultimately comes down to who you’re trying to target. For instance, business-to-business mailing lists are ideal for when you want to reach other businesses with your products, services or offers. Consumer mailing lists, as the name suggests, are when a business wants to reach consumers.
However, options like an Occupant list can cast a wider net to nearly every household or business in the country. Learn more about the ins and outs of different direct mailing lists above or reach out to our team of experts for more help.
Why is mailing list hygiene important?
Mailing list hygiene is all about maintaining the cleanliness and health of your direct mail list. Any data set can have missing fields (Zip codes, addresses, etc.), and inaccuracies (people move, change email addresses or phone numbers, etc.) that develop over time.
List hygiene is the process of keeping the database clean and up-to-date. When it comes time to make decisions, you’re confident that the data itself is true. This helps you create a seamless campaign with a quick turnaround time.
Beyond basic hygiene, consider enhancing your mailing lists with detailed demographic information to create more relevant, targeted communications that boost response rates. Our enhancement services can add valuable data like age, income, and homeownership status for residential lists or SIC codes, employee size, and annual sales for B2B lists.
What are the best practices for using a mailing list?
A successful direct mail campaign has many moving parts. Ensuring you have a robust, accurate mailing list is one of the most important first steps to help your campaign go off smoothly.
Without a mailing list, it can be difficult to understand the cost and scope of your campaign. Furthermore, an inaccurate mailing list can be a waste of your resources since the mail won’t reach your intended audience.
To learn more about how to create a successful direct mail campaign read our Ultimate Guide to Direct Mail Marketing.
More Target Audiences Yield Higher Responses
Predictive Modeling with Modern Analytics
Find prospects that look like your best customers for a fraction of the cost from typical providers.
Data Append with Modern Enhancement
Add highly detailed geographic and demographic data to your existing mailing list.
Specialty Lists are Custom-Built
Let us guide you on how to choose from any commercially available list on the planet.
FREE Direct Mail Seminar
Live in NYC, May 20: Discover how top brands are using direct mail to drive better ROI and cut acquisition costs.
FREE Marketing Kit
Gain insider tips and expertise that will help you launch effective direct marketing campaigns.