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Our Direct Marketing Webinars Help You Compete

Your competitors are constantly getting better.

Like all marketing professionals, you need to continually hone your craft through educational whitepapers, virtual summits, webinars, and more.

The risk of not learning new ideas and tactics is that you’ll be less effective than your competitors. The cost of chasing all the available content is wasted time that you could have spent getting more leads.

It’s a dilemma…and as marketers ourselves, we get it.

Direct Marketing Webinar viewer

Our Live Webinars give you clear steps that help you get new customers.

Our mission is to help businesses grow by using Direct Marketing effectively. Modern’s Webinars are carefully designed to give any marketer or business owner practical, tried-and-true advice in a one-hour format. Presented LIVE for better engagement and real-time Questions & Answers, join hundreds of other professionals who are looking to grow their marketing skills…and their business.

Webinar - 5 Best Practices of Postcard Retargeting

5 Best Practices of Postcard Retargeting

Postcard Retargeting helps you convert lost website visitors. We go into detail on how to get the most of this channel to increase response and drive new sales.

Register for Live Webinar
on 1/21/2021 @ 11am PT

Webinar - Direct Mail 101

Direct Mail 101

The new fundamentals! Learn how this high-response channel has evolved with new technologies and techniques to help you acquire new customers and keep the ones you have.

Register for Live Webinar
on 2/4/2021 @ 11am PT

Webinar - How Print Marketing Lights Up Your Customers Brain for More Sales

Print & Direct Mail Light Up Your Customer's Brain

Learn how neuroscience and FMRI brain studies have proven why physical marketing has higher brand recall and engagement than digital media.

Register for Live Webinar
on 2/18/2021 @ 11am PT

Webinar - Lists and Data

Lists & Data

Your marketing begins with the proper data and list creation, and understanding the characteristics of your most profitable customers is one of the most critical factors in the success of your business.

Register for LIVE Webinar
on 4/1/2021 @ 11am PT

Webinar - Direct Mail Metrics

Direct Mail Metrics

Measuring Direct Mail is critical for understanding effectiveness and improving future efforts. Learn how to set clear goals, track response, conversionsreturn-on-investment and more.

LIVE Webinar
Coming Soon

Webinar - Creating Direct Mail That Works

Direct Mail Creative

Designing a mail piece goes beyond choosing the right colors and images. Learn the fundamentals to crafting engaging mailers that will entice your target audience to take action.

LIVE Webinar
Coming Soon

Webinar - 7 Retargeting Mistakes Costing You Buyers

7 Retargeting Mistakes Costing You Buyers

Retargeting ads help to build brand awareness and convert browsers into buyers. Avoiding these common mistakes is key to maintaining response.

Coming Soon!

Your Hosts are National Speakers

Keith Goodman

Keith Goodman
VP, Corporate Sales & Marketing 

Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 15 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.

Chris Foster

Chris Foster
VP, New Business Development 

Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.

Dave Brennan

Dave Brennan
New Business Development 

Dave has written content and created high-response multi-channel direct marketing campaigns for clients across retail, services, financial, and energy sectors. He has presented for professional audiences live and via webinars.

Get ahead of your competition.

Connect with one of our helpful experts who can help you start a Direct Marketing program.