Our Direct Marketing Webinars Help You Compete
Your competitors are constantly getting better.
Like all marketing professionals, you need to continually hone your craft through educational whitepapers, virtual summits, webinars, and more.
The risk of not learning new ideas and tactics is that you’ll be less effective than your competitors. The cost of chasing all the available content is wasted time that you could have spent getting more leads.
It’s a dilemma…and as marketers ourselves, we get it.
Our Live Webinars give you clear steps that help you get new customers.
Our mission is to help businesses grow by using Direct Marketing effectively. Modern’s Webinars are carefully designed to give any marketer or business owner practical, tried-and-true advice in a one-hour format. Presented LIVE for better engagement and real-time Questions & Answers, join hundreds of other professionals who are looking to grow their marketing skills…and their business.
How to Integrate Marketing Channels for Higher Response
Learn how to integrate the customer journey with various marketing channels, while understanding each channel’s strengths and weaknesses.
Register for Live Webinar
on 10/26/2021
Direct Mail 101
The new fundamentals! Learn how this high-response channel has evolved with new technologies and techniques to help you acquire new customers and keep the ones you have.
Live Webinar on 11/18/2021
Registration Coming Soon!
Planning and Measuring Your Direct Marketing Program
A successful direct marketing campaign requires careful planning, but it doesn’t stop there. Learn how to reach your goal, track progress & measure your outcome.
Live Webinar
Coming Soon!
Direct Mail Creative
Designing a mail piece goes beyond choosing the right colors and images. Learn the fundamentals to crafting engaging mailers that will entice your target audience to take action.
Live Webinar
Coming Soon!
7 Retargeting Mistakes Costing You Buyers
Retargeting ads help to build brand awareness and convert browsers into buyers. Avoiding these common mistakes is key to maintaining response.
Live Webinar
Coming Soon!
How the Brain Reacts to Print Marketing
Learn how neuroscience and FMRI brain studies have proven why physical marketing has higher brand recall and engagement than digital media.
Live Webinar
Coming Soon!
Lists & Data
Your marketing begins with the proper data and list creation, and understanding the characteristics of your most profitable customers is one of the most critical factors in the success of your business.
Live Webinar
Coming Soon!
Storytelling for Business
Learn why using a simple yet extremely effective storytelling framework helps you craft messages that are more compelling, human, and captivating for your audience.
Live Webinar
Coming Soon!
5 Best Practices of Postcard Retargeting
Postcard Retargeting helps you convert lost website visitors. We go into detail on how to get the most of this channel to increase response and drive new sales.
Live Webinar
Coming Soon!
Your Hosts are National Speakers
Keith Goodman
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 15 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.
Chris Foster
VP, New Business Development
Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.
Dave Brennan
New Business Development
Dave has written content and created high-response multi-channel direct marketing campaigns for clients across retail, services, financial, and energy sectors. He has presented for professional audiences live and via webinars.
Get ahead of your competition.
Connect with one of our helpful experts who can help you start a Direct Marketing program.