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Our Direct Marketing Webinars Help You Compete

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Your competitors are constantly getting better.

Like all marketing professionals, you need to continually hone your craft through educational whitepapers, virtual summits, webinars, and more.

The risk of not learning new ideas and tactics is that you’ll be less effective than your competitors. The cost of chasing all the available content is wasted time that you could have spent getting more leads.

It’s a dilemma…and as marketers ourselves, we get it.

Direct Marketing Webinar viewer

Our Live Webinars give you clear steps that help you get new customers.

Our mission is to help businesses grow by using Direct Marketing effectively. Modern’s Webinars are carefully designed to give any marketer or business owner practical, tried-and-true advice in a one-hour format. Presented LIVE for better engagement and real-time Questions & Answers, join hundreds of other professionals who are looking to grow their marketing skills…and their business.

Marketing to Generation Z - Group on their phones in front of a red background

Marketing to Generation Z

 Join this webinar to understand the unique shopping and buying behavior of Generation Z, and walk away with ways to tap into this market that’s already one of the largest collective buying powers in the world.

Webinar on 5/23/2024


The Fundamentals of Direct Mail Retargeting Webinar - Woman in the kitchen reading direct mail

How Automated Direct Mail Targets the Right Person at the Right Time

We’ll show you how to leverage precise data – from your website, new homeowners, and more – to fuel hyper-targeted Direct Mail across the customer journey.

Webinar on 6/13/2024


Webinar - New Movers Help Grow Your Church - image of happy family who just moved into new house with boxes on the floor

How New Movers Can Help Grow Your Church

Learn how to reach new movers in your area to grow your church’s congregation. In this webinar, you’ll learn about list opportunities, automated mailings, and more.

Coming Soon

How to Find the Right Target Audience Webinar - drone view of houses in a neighborhood with lots of trees on a nice day

How to Find the Right Target Audience

Your marketing begins with the proper data and list creation, and understanding the characteristics of your most profitable customers is one of the most critical factors in the success of your business.;

Watch Now

How the Brain Reacts to Print Marketing Webinar - woman reading mail and smiling in front of her mailbox

How the Brain Reacts to Print Marketing

Learn how neuroscience and FMRI brain studies have proven why physical marketing has higher brand recall and engagement than digital media.

Watch Now

Storytelling for Business Webinar - Two woman working in in a clothing shop

Storytelling for Business

Learn why using a simple yet extremely effective storytelling framework helps you craft messages that are more compelling, human, and captivating for your audience.

Watch Now

Creating Direct Mail That Works Webinar - Man reading direct mail in his kitchen

Creating Direct Mail That Works

Designing a mail piece goes beyond choosing the right colors and images. Learn the fundamentals to crafting engaging mailers that will entice your target audience to take action.

Watch Now

Integrate Digital with Print Webinar - Image showing an aerial view of a busy highway intersection

How to Integrate Digital with Print Marketing

Learn how to integrate two powerful marketing channels for higher response.

Watch Now

Direct Marketing to Grow your CBD Business Webinar - Couple looking happily at each other while reading direct mail

Direct Marketing to Grow Your CBD Brand

Gain an understanding of marketing restrictions in this highly regulated industry, and discover solutions that will help you market and grow your CBD brand in a legally compliant way.

Watch Now

Direct Mail 101 Webinar - Woman in coral shirt in front of her mailbox smiling

Direct Mail 101

The new fundamentals! Learn how this high-response channel has evolved with new technologies and techniques to help you acquire new customers and keep the ones you have.

Coming Soon!

Church Marketing Webinar - A happy family posing for a picture

Marketing to Increase Church Attendance

Join this webinar to learn about affordable marketing tactics on how to increase your church attendance.

Coming Soon!

Marketing for Non-Profits

Marketing for Non-Profits

Non-profits need to spend their marketing budgets wisely, with as little risk as possible. This webinar will explore various direct marketing tactics that are highly efficient and trackable.

Coming Soon!

Planning and Measuring Direct Mail Marketing Webinar - a group of people working together with a minimal abstract background with gears

Planning and Measuring Your Direct Marketing Program

A successful direct marketing campaign requires careful planning, but it doesn’t stop there. Learn how to reach your goal, track progress & measure your outcome.

Coming Soon!

Your Hosts are National Speakers

Keith Goodman

Keith Goodman
VP, Corporate Sales & Marketing 

Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.

Chris Foster

Chris Foster
VP, New Business Development 

Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.

Get ahead of your competition.

Connect with one of our helpful experts who can help you start a Direct Marketing program.