Webinar: How to Integrate Digital with Direct Mail

Welcome!

With more and more marketing channels becoming available for business owners and marketers, it’s next to impossible to keep up. How much time, money, and manpower are you supposed to dedicate to social media and other forms of targeted marketing channels? And how do you keep track of it all once you’ve decided which platforms to use? If you feel this part of your business is overwhelming, you’re not alone. It can be overwhelming, but it doesn’t have to be. Learn how to navigate these challenges and how to weave digital and print marketing for higher response rates.

In this educational presentation, you’ll learn about:

• The different marketing channels that are available
• How social media has evolved over the years and why it matters
• An interesting goldfish study that addresses attention span
• The importance of understanding the customer journey
• Pairing physical print marketing with digital advertising