Direct Mail Retargeting
Gives you more opportunities to get more customers
After they’re done browsing, make sure they think of your brand first.
Your customers will overlook thousands of digital retargeting ads and hundreds of subscriber emails from all of the websites they visit, including yours…and your competitors.
With Modern iO Direct Mail Retargeting, your brand message has an exponentially greater chance of being seen by your visitors – it literally lands right in their hands.
It’s simple yet powerful: we match lost website visitors to mailable addresses and automatically mail postcards each day. No minimums or contracts, just great results.
Proven success for these markets
Check out how we’ve helped clients from various industries gain new opportunities
from their existing website traffic with our Postcard Retargeting program.
How Direct Mail Retargeting Works
We work with you to set up your Modern iO Direct Mail Retargeting program.
1. Qualify your website
Confirm your business has the 3 metrics shared by successful Modern iO clients. What you’re driving are new customers:
- Average Order Value = $70+
- Customer Lifetime Value = $300+
- Monthly Unique Visitors = 3,000+
These aren’t absolutes, but if your website and business look like this model, your program should yield a positive Return on Ad Spend for getting a new customer.
2. Enable 1st Party cookie data
We help you enable a 1st-party, cookie-based “tag” that ensures your program is privacy compliant and has the highest Address match rates possible.
This means you can accurately connect with more of your lost website visitors without the hiccups and problems of IP-based matching.
3. Target your mailings
Set filters to identify visitors who abandoned carts, visited top-converting pages, visited two or more pages, or live in the geographic areas you want to focus on.
Based on your site and business, we’ll work with you to best set up filters and rules so you can mail to an audience most likely to convert.
4. Create the most effective postcard
The layout and messaging for Direct Mail Retargeting are different – these prospects already visited your site and have shown intent.
Focus on the story of why you’re different, and drive them with response triggers and an offer they can’t refuse…and not the same for subscribing to your emails.
We know exactly how to design or guide you to create a card that will drive response.
5. Optimize for best performance
Using the program performance metrics in your Dashboard, we help you evaluate your ongoing results – and optimize any of the key campaign leverage points.
Whether it’s who you target, which pages you target, the story told on your Postcard design, or your offer, we can help you identify what to adjust and develop the right testing strategy to optimize your program’s results.
“When I factor in Lifetime Value, it’s 19x Return.”
“There’s a gut-level reaction to seeing how many visitors left your site but could be mailed to each day. We are thrilled with the results. We’re now seeing 8x Return on Ad Spend. And, when I factor in Lifetime Value, it’s 19x Return.” Laurie Dunlap, Founder and CEO, Blue Canoe
Starting is easy, programs are flexible
You control the budget based on what makes the most sense for your business.
- Under $1 per card for most programs
- Pay-as-you-go weekly billing
- No minimums, no contracts
Free to start. Easy to set up.
The first step is to request a tag, a small snippet of code that allows us to capture visitor information.
Once you place the tag, you’ll receive a link to a unique dashboard that shows your website traffic and the number of contacts we can mail to each day.