Maximize your marketing investment with our FREE Direct Mail Marketing seminar!
Learn how to launch profitable Direct Mail in one day.
Meet Your Presenter
Keith Goodman
VP Corporate Sales & Marketing
With over 25 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He has helped create successful campaigns for companies such as Ancestry, Seamless, HughesNet, FreshDirect, Amway, and other national brands to create customized, results-oriented direct mail solutions that drive new business.
Seminar Schedule
9:30 AM – 10:00 AM: Attendee Check-In
10:00 AM – Noon: Session I
Noon – 12:30 PM: Lunch With Q&A
12:30 PM – 2:30 PM: Session II
In addition to a wealth of direct mail knowledge, you’ll walk away with $250 in FREE PRINTING just for attending!
Have questions? Call 800-406-1705
What You Will Get
Gain Valuable Direct Mail Insight
- Turn expectations into revenue with a smart business marketing plan
- Write compelling copy that demands attention and drives a response
- Create calls-to-action, offers, and tests to increase ROI of your campaigns
Understanding List Opportunities
- Enrich your own customer database for money-making results
- Target prospects most likely to buy using advanced analytics
- Boost response by finding the ideal list from over 60,000 lists on the market
Boost Delivery, Reduce Costs
- Increase mail delivery with proper list suppression and cleaning
- Cut costs and enhance delivery on every mailing using drop shipping
- Track your mailers at key points with an Intelligent Mail® barcode
Integrate Digital and Direct Mail
- Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale
- Utilize email, targeted online display, short codes, QR codes and more to improve ROI
- Include data-driven VDP and PURLs in your direct mail to increase relevance and response
What People are Saying
“FUN AND INTERACTIVE”
“Attending the Modern Postcard event in Long Beach was fun and interactive, informative, and even proved to be a great networking opportunity! As a longtime client of Modern Postcard, this seminar reinforces their dedication to ensuring their customer is equipped with the latest marketplace insights to support business growth. This effort goes beyond being a great vendor creating lasting business relationships.”
Emile Lewis
V.P. Marketing, Emerald Expositions
“DIRECT MAIL IS EVOLVING”
“As a seasoned digital marketer, the seminar content impressed me greatly. Many of these conferences are 90% vendor advertising, 10% content, but yours was almost all content. I love how much direct mail is evolving – with IP matches and such. We will definitely be reaching out to Modern for our future needs.”
Deb Defanti
Senior Director Marketing, Paper Culture
