Direct Mail
Reimagined
How Advanced Technology Is Skyrocketing ROI
114 West 26th Street #3rd Floor New York, NY 10001
đź“… Tuesday, May 20, 2025
🕙 10:00 AM – 1:30 PM | Complimentary Lunch Included
🎟️ FREE Registration, Seating is Limited!
The Future of Direct Mail: Smarter, Faster & More Profitable
Direct mail is reemerging as a high-performance channel—delivering superior ROI and driving precision across today’s omnichannel strategies.
At this seminar, you’ll discover how leading brands and agencies are using direct mail to cut through digital fatigue, reduce acquisition costs, and drive measurable results. Gain actionable intel on advanced data-driven strategies and proven frameworks to reach the right audiences at the right time—with performance you can track.
Seats are limited. Reserve your spot and lead your team into the next era of data-driven marketing.
Agenda
9:30 AM – 10:00 AM: Attendee Check In
10:00 AM – 10:45 AM: Direct Mail Market Trends & Insights with Bruce Biegel, Winterberry Group
11:00 AM – 12:00 PM: Direct Mail Strategy Deep Dive, Session I, with Keith Goodman, Modern Postcard
12:00 PM – 12:30 PM: Lunch and Networking
12:30PM – 1:30 PM: Direct Mail Strategy Deep Dive, Session II, with Keith Goodman, Modern Postcard
What You’ll Gain From This Event
- Smarter Customer Acquisition Strategies: Discover how brands are cutting through the noise and lowering CPA by using direct mail to amplify their digital efforts.
- Targeting & Automation Tactics That Work: Leverage behavioral triggers, audience segmentation, and personalization to drive relevance and response.
- Print Innovations That Drive Action: Explore new mail formats, coatings, textures, and QR technology that are turning physical pieces into more interactive high-conversion experiences.
- Proven Omnichannel Integration: See how leading marketers are blending direct mail with email, web, and video for higher ROI and a seamless customer journey.
- Exclusive Insights From The Winterberry Group: Learn about the latest market trends and exactly what your team should be doing next to stay competitive.
Meet the Experts
Keith Goodman
VP of Corporate Sales & Marketing, Modern Postcard
Bruce Biegel
Senior Managing Partner, Winterberry Group
Free Registration – Limited Seating
The NYC Seminar and Conference Center is located in the heart of Manhattan’s Flatiron-Nomad-Chelsea Districts, easily accessible by major subway and bus lines, and a short 5 minute walk from Penn Station.
This exclusive, in-person event is built for marketing decision-makers, agency leaders, and brand strategists focused on reducing acquisition costs and maximizing ROI.
Join fellow marketing leaders for a high-impact, data-driven session on how to elevate your omnichannel strategy using the latest innovations in direct mail. Plus, enjoy these bonus perks:
Lunch & Networking: Enjoy a complimentary lunch while connecting with industry peers and marketing experts.
2025 Omnichannel Performance Report: Get your copy of Winterberry Group’s new report packed with emerging trends and direct mail’s role in omnichannel success.
Free Customer Profile + $250 in Free Printing: Identify key traits of your best customers so you can find and target more buyers just like them. Then put your new strategies into action with $250 in free printing from Modern Postcard.
Bring your team and get ready for a fast-paced, insight-packed session full of strategies you can use immediately.
