Direct Mail Services
Uncover the smartest, lowest rate and quickest solutions on the market with Modern Postcard’s direct mail services.
What are Direct Mail Services?
Direct Mail is a type of marketing that sends promotional material through a courier service to a home or business address. This can be in the form of letters, flyers, newsletters, catalogs, postcards, packages, and much more. At Modern Postcard, we believe Direct Mail has the ability to acquire new customers for your business and increase sales.
Why Should You Use Direct Mail Services?
Direct Mail marketing services are extremely effective as it helps businesses deliver the right message to someone who needs or wants the product or service being advertised.
Direct Mail exclusively targets those customers who are most likely to be interested in the product being advertised, as opposed to advertising, which speaks to everyone in the hope that your target audience hears the message.
Direct Mail mailing services can be used for a variety of purposes including:
- Seeking new orders
- Generating leads
- Creating a positive brand image
- Cross-selling to current customers
- Increasing brand loyalty
- Boosting repeat business
Advantages of Direct Mail Services
Although online communication methods are very popular today, direct mail stands out for having a fantastic open rate that may easily reach up to 100%. Numerous benefits can be derived through direct mail services such as:
- Direct Mail services can help you target an audience. With direct mail printing and mailing services, you can adjust messages to a specific audience. Direct mail allows you to send customers offers that are tailored to their needs or purchasing preferences. Direct mail services will help you target the right audience.
- Direct Mail marketing services can help you decide on a tangible format. Since customers receive mail daily, the likelihood of the message being received is higher. Additionally, customers are more inclined to trust the information when they have a physical copy. Direct mail services can help you choose the best format for your message.
- Direct Mail services can customize your message. Advertising direct mail services can help you analyze customers’ previous buying history so you can make your message appeal to each person individually.
- Direct Mail printing services deliver results. With direct mail services, you can start to see more sales, collect more data, and view the success of your marketing campaign.
- Direct Mail service is a cost-effective option. The marketing campaign for direct mail can be simple and affordable. Mass mail also lowers the cost of running the campaign. Direct mailing services assist in the creation of an effective marketing strategy so you can achieve the results you’re looking for.
What Do Direct Mail Printing Services Cost?
Direct mail can be a low-cost way to get amazing results. The cost of direct mail services can range from as little as $0.22 to as much as $1.03 for each piece of mail. Direct mail services pricing depends on the design, copywriting, direct mail lists, printing, and distribution. If you want to get the most value for your money, it is best to work with an in-house company that has the capacity to produce attention-grabbing designs and messaging.
With Modern Postcard, you’ll collaborate with a group of expert direct mail specialists and creative experts to assure smooth creation, printing, mailing, and shipping at the best prices.
How our Postal Analytics Save You Money Automatically
There are many components to a successful Direct Mail campaign, from creative and printing to list management and postage choices.
By using the best Direct Mail Services from Modern Postcard, you will ensure that your campaign goes out on time and on budget – we do everything in-house, including printing, list processing, inkjetting, folding, mailing, and delivery tracking.
Ready to get started? Request Direct Mail Services today!
Spend Less on Each Mailing!
Our Proven Money-Saving Mailing Tactics
Postage is the one thing every mailer has to pay – but we’ve streamlined our systems and postal analytics to help you cut costs. Our unique combination of technology and state-of-art operations saved customers $1.6 million in postage last year!
Standardizes Addresses and Adds Zip+4: CASS/DPV
DPV (Delivery Point Verification) and CASS (Coding Accuracy Support System) are the systems the USPS uses to define the deliverability of a particular address. The CASS system will define a range of addresses and validate accuracy. DPV then will determine if that particular address is a valid, mailable address.
Addresses that pass DPV/CASS are available for postage discounts because the deliverability can be automated by the USPS. Those that don’t, “single pieces,” will pay a higher postage rate because the USPS is unable to determine the accuracy of the mailing addresses, leaving it up to the individual carrier to get the piece there – if it can be delivered at all.
Lower Postage Costs & Speed Up Delivery for Bulk Mail: Drop Shipping Analysis
Drop shipping is a form of “work sharing” with the USPS in which the mailer delivers the mail at their expense to a postal facility closer to the destination. The further downstream the mail is entered into the mail system by the mailer, the greater the postage discount. This is accomplished by shipping the mail through the use of a common carrier.
Not all mailings qualify for drop shipping. We only take advantage of this method when the postal discounts you would receive are greater than the shipping costs. Drop shipping applies to Bulk Mail only.
More Postage Discounts: Priority Mail Open & Distribute (PMOD)
PMOD is a cost efficient way to drop ship smaller mailings in order to achieve the same postal discounts as larger drop shipping methods. Instead of the traditional over-the-road transportation methods, PMOD uses USPS Priority Mail to transport these smaller mailings to the destination NDC or SCF.
USPS Priority Mail has a 1-3 day delivery service standard which also makes this method a good option for time sensitive marketing campaigns.
Identify and Update Addresses Who Have Registered a Move With the USPS: NCOA-48
The NCOALink® service takes your mailing list and compares it to the USPS database of registered moves for the past 4 years (48 months). If this service finds any moves, it will apply them back to your mailing and we will also send you back a list of these moves so you can update your house database.
Please click here for more information about the USPS policy regarding moves and updated addresses, as well as how we help you achieve maximum deliverability.
Unique Option to Pass Along USPS Discounts: Co-Mail Analysis
Co-Mail helps us pass along unique USPS discounts to save you postage. While traditional mailings begin getting sorted and routed once they are delivered to your local post office, this service allows us to remove some burden off of the USPS by mingling your cards with other cards headed to similar destinations. Then, we can ship the bulk of cards closer to their end location to be dropped in the mail stream.
Removing multiple touch points from the USPS gains us discounts which we then pass along to you. Not all mailings qualify for co-mail, but all mailings are analyzed to see if this service would save you time, money or both when compared to traditional mail methods.
More Resources
Direct Mail Crash Course
Coming to a city near you, we offer FREE Education on how to create impactful and effective Direct Mail Campaigns.
FREE Marketing Guide
Gain insider tips and expertise that will help you launch effective direct marketing campaigns.