Direct Mail Services
Are All In-House
Our Direct Mail Services uncover discounts
so you get the lowest postage rates possible.
Direct Mailing Services from Modern are in-house, end-to-end, and designed so you hit your deadlines and save money on postage. Look, postage is the one thing every mailer has to pay, and we’ve streamlined our systems and have postal analytics and the experts in-house to save you money on postage. It’s true. Our unique combination of the technology – and our operations – have saved customers over $1.6 million in postage last year!
There are lots of components to direct mail – list creation, creative, postage choices, and more. The Direct Mailing Services is a big part of bringing all of those parts together to make sure your campaign goes out on time and is within your budget. We do it all in-house: printing, list processing, inkjetting, folding, mailing, and delivery tracking. In addition, our team analyzes each mailing to make sure you’re getting the best postage rates possible.
We’d love to answer your questions! Call 800-959-8365.
Save Money with Modern’s
Direct Mailing Services
Whether your quantity is large or small, we’ll identify postal strategies that allow maximum efficiencies and deep postage discounts. We analyze every direct mail program to determine a best-fit postal solution based on your mailing list, order quantity, postage type and the size of your mail piece. There are no extra fees for this analysis since it helps us to reach our goal in providing you the best service available.
Trust our experts to navigate the sea of USPS® options for you. Once we identify a best-fit solution, we’ll automatically apply it to your order, and nothing is needed from you. See below for more information or feel free to call us at 800-959-8365 to discuss postal strategies.
CASS/DPV: standardizes addresses and adds Zip+4
DPV (Delivery Point Verification) and CASS (Coding Accuracy Support System) are the systems the USPS uses to define the deliverability of a particular address. The CASS system will define a range of addresses and validate accuracy. DPV then will determine if that particular address is a valid, mailable address. Addresses that pass DPV/CASS are available for postage discounts because the deliverability can be automated by the USPS. Those that don’t, “single pieces,” will pay a higher postage rate because the USPS is unable to determine the accuracy of the mailing addresses, leaving it up to the individual carrier to get the piece there – if it can be delivered at all.
Drop Shipping Analysis: lower postage costs and speed up delivery for Bulk Mail
Drop shipping is a form of “work sharing” with the USPS in which the mailer delivers the mail at their expense to a postal facility closer to the destination. The further downstream the mail is entered into the mail system by the mailer, the greater the postage discount. This is accomplished by shipping the mail through the use of common carrier transportation. Not all mailings qualify for drop shipping. We only take advantage of this method when the postal discounts you would receive are greater than the shipping costs. Dropping shipping applies to Bulk Mail only.
Priority Mail Open & Distribute (PMOD): More Postage Discounts
PMOD is a cost efficient way to drop ship smaller mailings in order to achieve the same postal discounts as larger drop shipping methods. Instead of the traditional over-the-road transportation methods, PMOD uses USPS Priority Mail to transport these smaller mailings to the destination NDC or SCF. USPS Priority Mail has a 1-3 day delivery service standard which also makes this method a good option for time sensitive marketing campaigns.
NCOA-48: Identifies and updates addressees who have registered a move with the USPS
The NCOALink® service takes your mailing list and compares it to the USPS database of registered moves for the past 4 years (48 months). If this service finds any moves, it will apply them back to your mailing and we will also send you back a list of these moves so you can update your house database. Please click here for more information about the USPS policy regarding moves and updated addresses, as well as how we help you achieve maximum deliverability.
Co-Mail Analysis: unique option to pass along USPS discounts
Co-Mail helps us pass along unique USPS discounts to save you postage. While traditional mailings begin getting sorted and routed once they are delivered to your local post office, this service allows us to remove some burden off of the USPS by mingling your cards with other cards headed to similar destinations. Then, we can ship the bulk of cards closer to their end location to be dropped in the mail stream. Removing multiple touch points from the USPS gains us discounts which we then pass along to you. Not all mailings qualify for co-mail, but all mailings are analyzed to see if this service would save you time, money or both when compared to traditional mail methods.
Every Door Direct Mail (EDDM) or Targeted mailing…what’s best for you?
Our customers often ask what is the best way to mail to consumers at an affordable rate. Our answer is usually “It depends on your goals and audience.”
While EDDM can save you money, it is less personal, less targeted, and not trackable.
EDDM is a good option for:
Local business like dry cleaners, landscaping, heating/AC, etc.
Learn More about EDDM.
Cards saturate a carrier route.
Save with low postage rates
No list purchase required
7-14 days to deliver
Specific card sizes only
Goes to ZIP Codes in city routes
Targeted Mail is best for:
Businesses or brands that target a specific audience & demographic.
Learn More about Targeted Lists.
Mailers reach desired addresses.
Variety of postage options
No waste, target your audience
As fast as 3 days to deliver
Variety of card sizes
Goes to any mailable address
Know when you’re reaching customers with our daily Mail Tracking Reports.
We track and verify how much of your mail is being delivered to your audience every day. Daily Mail Tracking Reports show the volume of delivery, verified by the USPS bar codes.
Direct Mail Crash Course
Coming to a city near you, we offer FREE Education on how to create impactful and effective Direct Mail Campaigns.
FREE Marketing Guide
Gain insider tips and expertise that will help you launch effective direct marketing campaigns.
If you’ve never done direct mail before, it can be complex. That’s why the team at Modern helps you understand and take advantage of this powerful marketing channel. Our Direct Mailing Services is just one way we make this happen. For outside resources, check out the USPS page on Direct Mail Advertising.