Understanding your customer base and the characteristics of your most profitable prospects is one of the most critical factors in the success of your business. Whether you are marketing to your own existing customers or targeting prospects that are most likely to become your best customers, the data you use is everything. In this webinar we’ll go over:
- How to enhance the effectiveness of your OWN house list
- How to market using PROSPECT lists
- The wide variety of demographics/selections available to you
- How to use predictive modeling and other analytic technologies for better results
This webinar is loaded with a ton of useful information that will have an immediate impact on the success of your next campaigns. Happy viewing!
Meet Your Presenter
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.
Start with a free
Direct Mail Marketing Consultation!