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Webinar: Marketing to Generation Z

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Join Us For This Free Webinar!

40% of U.S. consumers belong to the age group called Generation Z (people born between 1997 and 2012). According to Forbes, the buying power of Generation Z is $150 billion annually, and there are no signs of it slowing down. So, how do you position your brand’s strategy to tap into this enormous opportunity? Join our webinar to find out. You’ll learn:

  • Emerging data patterns, characteristics and behaviors
  • What marketing tactics to use for this younger generation
  • How diversity and education will play a role in buying decisions
  • 7 direct mail marketing tips to successfully target Generation Z

The reality is, there’s a real risk of being left behind by Generation Z if brands do not meet this age group’s high expectations and demands. These consumers are armed with information and are looking to connect on a deeper level with potential companies they are considering buying from. The question is: Are you up for the challenge?

Woman reading direct mail
Free Profile Report - Report Showing Graphs and Free Gift

Don’t Miss Out On This FREE Gift

All webinar attendees will receive a free customer profile report and free list counts targeting Generation Z prospects.

Chris Foster - Presenter

Meet Your Presenter

Chris Foster
VP, New Business Development

Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.