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Webinar: Direct Mail 101

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Modern Postcard’s resident direct mail expert will reveal the new fundamentals on how to go about planning, setting up, executing, and tracking successful direct mail campaigns. In this all-encompassing webinar, you’ll learn:

  • How to plan a direct mail campaign: copy, graphics, testing & tracking
  • The importance of data and building targeted prospect lists
  • The different formats that are available and when to use them
  • How to integrate digital marketing with direct mail to maximize ROI

No matter if you’re new to direct mail marketing, or an expert in the field, this webinar is a great knowledge hub when it comes to all things direct mail, covering every topic imaginable connected to building successful direct mail campaigns, for businesses small and large. Simply put, Direct Mail 101 is a can’t-miss webinar, packed with chock-full of useful information – and a few good laughs along the way!

Keith Goodman Headshot

Meet Your Presenter

Keith Goodman
VP, Corporate Sales & Marketing

Keith is one of the nation’s leading Direct Mail experts and has been presenting at major conferences for over 15 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.

Start with a free
Direct Mail Marketing Consultation!