Webinar: Direct Mail 101
Tuesday, September 9, 2025 at 11:00 AM PT
Master the Fundamentals of Direct Mail
Direct mail remains one of the most effective ways to capture attention, drive response, and generate measurable ROI. In this free, insight-packed webinar, Modern Postcard’s direct mail expert will share the new fundamentals every marketer, business owner, and executive should know to create campaigns that deliver results.
You’ll learn how to:
- How to plan a direct mail campaign: copy, graphics, testing & tracking
- The importance of data and building targeted prospect lists
- The different formats that are available and when to use them
- How to integrate digital marketing with direct mail to maximize ROI
Whether you’re brand new to direct mail or a seasoned marketer looking for fresh strategies, this webinar delivers practical insights to help you grow your business.
Don’t Miss Out On $250 in FREE Printing
All webinar attendees will receive $250 worth of free printing from Modern Postcard! No strings attached. Plus, attendees will receive a recording of the webinar presentation to share with colleagues and peers.
Meet Your Presenter
Keith Goodman
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.