Direct Mail 101:
More Jobs, Better Leads, Less Hassle
Your Blueprint For Successful Direct Mail!
Having a steady stream of leads and service opportunities is essential to keeping your business running and your crews busy. Direct mail helps you do exactly that, and more.
Direct mail not only brings in new customers, but when combined with your digital marketing, it creates a powerful one-two punch: increasing response rates, reinforcing your message across channels, and keeping your business top-of-mind in the neighborhoods you serve.
You’ll Learn How To:
- Craft campaigns that fit your budget and your schedule
- Target the right homeowners in the right service areas
- Design postcard mailers that grab attention and drive action
- Time your mailings to maximize seasonal demand and visibility
- Track and measure performance so you know what’s working
Gain a step-by-step blueprint for using direct mail the smart way, so it’s consistent, effective, and easy to manage.
Meet Your Presenter
Keith Goodman
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.