Direct Marketing Advice and Ideas
How to Create a Powerful Integrated Marketing Campaign
Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence? The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it....
Profile & Append: Take Your Customer Marketing to a Whole New Level
I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he...
Balancing Priorities: Why Customer Retention Is So Essential
When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...
And If You Don’t Know, Now You Know – The Notorious CLV (Customer Lifetime Value)
How much is a new customer worth to your business? The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few...
Profitable Headlines: How to Hook Your Customers From the Start
The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...
How to Create Offers That Inspire Action
The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...
The Kids Are Alright: Why Marketers Have Millennials All Wrong
When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on.But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
’m going to revisit a portion of the pre-conference intensive session I presented that took place at the 2018 Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at...
