Direct Marketing Advice and Ideas
The New Donor Frontier: Discover How to Attract Gen Z to Your Nonprofit
Originally published in NonProfit Pro. In a recent interview, Jane McGonigal, an author, game designer and futurist, mentioned we spend a lot of our daydreaming time thinking about the future. She mentioned, if we pay attention, we can use...
Direct Mail Marketing Tips for New Marketers
Marketers New to Direct Mail Should Take Advantage of These Direct Mail Marketing Tips and Tricks Understanding these fundamental Direct Mail marketing tips helps new marketers acquire more skills and have more impact when promoting their business....
Combine Direct Mail with Digital for Higher Response
If you’re looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution you’ve been waiting for. What is Modern Max? Modern Max targets your...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
Customer Success Story – Meridian Trust Federal Credit Union
If there is one thing we have in common with one of our valued customers, Meridian Trust Federal Credit Union, it’s our passion for marketing. We don’t just love what we do – we are invested in making sure our direct marketing services truly help...
Setting and Achieving Goals for Your Retargeting Campaign
You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes: Marketers who set goals are 376% more...
Pairing Print Media With Other Channels
Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
