Direct Marketing Advice and Ideas
Setting and Achieving Goals for Your Retargeting Campaign
You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes: Marketers who set goals are 376% more...
Pairing Print Media With Other Channels
Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...
A New Way To Convert Website Visitors Into Customers Through Postcards
Every business has a challenge of converting website visitors. On average, 97% of website traffic remains unconverted*...and leaves your site without a trace. Since marketers rely on their websites for leads and revenue, this shockingly low...
Holiday List Ideas: Target Amazon Prime Users and More
The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report). If your business is looking to acquire new...
How to Create a Powerful Integrated Marketing Campaign
Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence? The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it....
Profile & Append: Take Your Customer Marketing to a Whole New Level
I heard a great story from Harvey Mackay, a world-renowned author and speaker, who talked about how he used to love standing in line at the Starbucks counter at a tradeshow because it was filled with his potential customers. And every time he...
Balancing Priorities: Why Customer Retention Is So Essential
When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...