Direct Marketing Advice and Ideas
Direct Mail Marketing Ideas Targeting Newlyweds
TL;DR Target newlyweds with creative direct mail campaigns to connect with a highly engaged audience starting a new life chapter. Key strategies include: Starter kits for home essentials. Customized financial planning offers. Subscription box...
Why Direct Mail for Small Businesses Works Better Than Ever
TL;DR Small businesses face unique challenges in standing out and connecting with customers. Direct mail offers a proven, tangible marketing approach that continues to deliver powerful results when many other channels underperform. For small...
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
7 Fundraising Tips with Direct Mail Marketing for Non-Profits
Fundraising is the lifeblood of Non-Profit organizations, enabling them to achieve their missions and make a meaningful impact on their communities. While there are countless fundraising tips for Non-Profits, Direct Mail Marketing remains a...
Postcard Marketing 101: Tips and Strategies for Success
Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a powerful and very effective...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...
The New Donor Frontier: Discover How to Attract Gen Z to Your Nonprofit
Originally published in NonProfit Pro. In a recent interview, Jane McGonigal, an author, game designer and futurist, mentioned we spend a lot of our daydreaming time thinking about the future. She mentioned, if we pay attention, we can use...
Direct Mail Marketing Tips for New Marketers
Marketers New to Direct Mail Should Take Advantage of These Direct Mail Marketing Tips and Tricks Understanding these fundamental Direct Mail marketing tips helps new marketers acquire more skills and have more impact when promoting their business....
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
