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Direct Marketing Advice and Ideas

Setting and Achieving Goals for Your Retargeting Campaign

Setting and Achieving Goals for Your Retargeting Campaign

You may know how important written goals are for personal achievement, but do you really need them to achieve marketing success? According to original research by CoSchedule, the answer is an emphatic yes:  Marketers who set goals are 376% more...

Pairing Print Media With Other Channels

Pairing Print Media With Other Channels

Every marketing channel has a job to do. The classic customer journey that’s rephrased in many ways has the same basic steps, whether a customer is buying a candy bar or a new car: In each of these stages, there are print, digital, and event...

Introducing the Direct Mail 101 Webinar

Introducing the Direct Mail 101 Webinar

Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...

Print + Digital Technologies = Postcard Retargeting

Print + Digital Technologies = Postcard Retargeting

Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...

Holiday List Ideas: Target Amazon Prime Users and More

Holiday List Ideas: Target Amazon Prime Users and More

The median direct mail response rate for prospect lists was 4.9% in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003 (2018 ANA/DMA Response Rate Report).  If your business is looking to acquire new...

How to Create a Powerful Integrated Marketing Campaign

How to Create a Powerful Integrated Marketing Campaign

Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence?  The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it....

Balancing Priorities: Why Customer Retention Is So Essential

Balancing Priorities: Why Customer Retention Is So Essential

When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...

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