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Digital Marketing Advice and Ideas

Introducing the Direct Mail 101 Webinar

Introducing the Direct Mail 101 Webinar

Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...

Print + Digital Technologies = Postcard Retargeting

Print + Digital Technologies = Postcard Retargeting

Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...

Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]

For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...

Is it Worth Adding Augmented Reality to Your Print Marketing?

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...

An Insider’s Glimpse into the Direct Mail Crash Course

An Insider’s Glimpse into the Direct Mail Crash Course

Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...

7 Web Design Flops to Avoid

7 Web Design Flops to Avoid

We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...

How to Profit From Your Social Media Profiles

How to Profit From Your Social Media Profiles

  There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans,...

Social Media Contests & Lessons Learned

Social Media Contests & Lessons Learned

We recently held a contest on Modern’s Facebook page. The premise was simple. As huge fans and supporters of the photography community, let’s have everyone post their best photo and give three people with the most votes a killer prize. Well,...

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