Digital Marketing Advice and Ideas
Direct Mail and Church Marketing are a Match Made in Heaven
It’s true, direct mail and church marketing are meant to be. In this article we’ll explain some key benefits of using direct mail marketing and how this marketing channel has proven to increase church attendance for our existing clients. Churches...
Branded Calendars are a Smart Choice for Continuous Brand Recognition
In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience...
Combine Direct Mail with Digital for Higher Response
If you’re looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution you’ve been waiting for. What is Modern Max? Modern Max targets your...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...
Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]
For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
Steps to Implementing a Marketing Program that Drives New Business
Goals Determine your corporate revenue goals. I suggest you set three goals atthree levels: Minimum Target Stretch Determine percentage of your company’s revenue that needs to comefrom new business Determine the percentage of your company’s new...