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Digital Marketing Advice and Ideas

How to Create a Powerful Integrated Marketing Campaign

How to Create a Powerful Integrated Marketing Campaign

Did you know you can retain 89% of your customers on average if you have a strong omnichannel presence? The theory behind this marketing approach is quite simple: the more often people see your brand, the more familiar they will become with it....

Is it Worth Adding Augmented Reality to Your Print Marketing?

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on.But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...

Key Findings from the DMA 2016 Statistical Fact Book

Key Findings from the DMA 2016 Statistical Fact Book

Some may refer to it as The Direct Marketing Bible, but it is technically known as the DMA 2016 Statistical Fact Book. Either way, its publisher, The Data & Marketing Association (DMA), stands as the industry’s ultimate resource for...

Why New Movers are Excellent Direct Mail Prospects

Why New Movers are Excellent Direct Mail Prospects

Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move*? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer...

8 Proven B2B Sales Lead Generation Methods

8 Proven B2B Sales Lead Generation Methods

Drive sales leads by including each method into your lead generation programs.Internet Marketing and Search Engine OptimizationBusiness buyers are more sophisticated and getting harder to reach than ever. However, a growing number of these business...

Ten Internet Marketing Ideas

Ten Internet Marketing Ideas

Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down...

7 Web Design Flops to Avoid

7 Web Design Flops to Avoid

We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...

3 Easy Ways to Tell People What to Do in Social Media

3 Easy Ways to Tell People What to Do in Social Media

Over the past 5 years or so, social media marketing has catapulted to become an important channel within the traditional marketing mix. Not every social network is appropriate for every business, but usually there is at least one that can and...

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