Digital Marketing Advice and Ideas
Digital Marketing vs. Direct Mail Marketing Strategy: How to Integrate Both for Maximum Impact
Did you know that you don’t have to choose between digital marketing and direct mail?In the ever-evolving landscape of marketing, the budget and time tug-of-war between offline and digital methods poses a challenge for many businesses. The reach of...
Connecting Digital to Direct Mail for Better Response
In this article we’ll explore why connecting digital to direct mail is something to consider when launching Direct Mail Marketing campaigns.Let’s simply start with how to add digital marketing to Direct Mail. If you are running a Direct Mail...
Black Friday and Cyber Monday Marketing
Small to mid-size businesses have so much to look forward to with end-of-year holiday sales opportunities, and it all starts with Black Friday and Cyber Monday marketing. The planning that goes into how to market your products or services for these...
Direct Mail and Church Marketing are a Match Made in Heaven
It’s true, direct mail and church marketing are meant to be. In this article we’ll explain some key benefits of using direct mail marketing and how this marketing channel has proven to increase church attendance for our existing clients. Churches...
Branded Calendars are a Smart Choice for Continuous Brand Recognition
In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand. As much as people have adapted to today’s fast-paced electronic world, recent neuroscience...
Combine Direct Mail with Digital for Higher Response
If you’re looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution you’ve been waiting for. What is Modern Max? Modern Max targets your...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Print + Digital Technologies = Postcard Retargeting
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with...
Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]
For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...