Direct Mail Retargeting
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isn’t a “one and done” kind of thing....
How to Use White Space in Your Direct Mail Design
Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, it’s important to only include relevant information and eliminate unnecessary...
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Exciting Marketing Opportunities for CBD Brands
The CBD space has exploded with new brands and products over several years, and the growth trend should continue. It seems like it's the perfect market space opportunity: growing acceptance and adoption, and many customers who want these products....
List, Offer, Creative – The Best Way to Optimize BOTH Digital and Direct Mail Retargeting
Retargeting offers the opportunity for your brand to achieve the Holy Grail of modern marketing:“Reaching out to the right person, with the right message, at the right time.” What other tool in your marketing magic bag can enable you to reach out...
Combine Direct Mail with Digital for Higher Response
If you’re looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution you’ve been waiting for. What is Modern Max? Modern Max targets your...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
The 5 Biggest Mistakes of Postcard Design – for Direct Mail Retargeting and Acquisition
Direct Mail isn’t making a comeback – it is ALREADY BACK.Not only did Direct Mail volume jump 28% in 2021, but it’s rising again in 2022 and the forecasters don’t see that changing any time soon. And your brand needs to be a part of it. “Why?”, you...
