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Direct Mail Retargeting

Postcard Retargeting Best Practice #5 – Plan the Layout

Postcard Retargeting Best Practice #5 – Plan the Layout

We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting Best Practice #4 – Refine Your Targeting

Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...

Postcard Retargeting Best Practice #3 – Use Several Creatives

Postcard Retargeting Best Practice #3 – Use Several Creatives

This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...

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