Direct Mail Retargeting
The Influence of Behavioral Targeting on Direct Mail Success
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing TL;DR: Behavioral targeting enhances direct mail campaigns by using online behavior analytics to create personalized experiences. This technique makes direct mail more appealing...
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing
Is Direct Mail Dead? Not a Chance! How It Continues to Shape MarketingDirect Mail isn't just surviving; it's thriving in today's digital age. With open rates 3-4x higher than email and response rates of 2.7% â 4.4%, it's a...
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isnât a...
How to Use White Space in Your Direct Mail Design
Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, itâs important to only include relevant information and...
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Exciting Marketing Opportunities for CBD Brands
The CBD space has exploded with new brands and products over several years, and the growth trend should continue. It seems like it's the perfect market space opportunity: growing acceptance and adoption, and many customers who want these products....
List, Offer, Creative – The Best Way to Optimize BOTH Digital and Direct Mail Retargeting
Retargeting offers the opportunity for your brand to achieve the Holy Grail of modern marketing:âReaching out to the right person, with the right message, at the right time.â What other tool in your marketing...
Combine Direct Mail with Digital for Higher Response
If youâre looking for a program that deploys multichannel marketing from a single platform, from direct mail to social media and targeted digital ads, Modern Max is the solution youâve been waiting for. What is...