Direct Mail Retargeting
B2B Direct Mail Best Practices
TL;DR B2B direct mail is a powerful solution for overcoming common marketing challenges such as digital fatigue and extended sales cycles. Through targeted, personalized, and well-designed campaigns, businesses can effectively engage key...
What is Automated Direct Mail?
TL;DR Automated Direct Mail leverages real-time data to deliver personalized physical mail based on specific customer behaviors or triggers. This innovative approach helps businesses cut through digital noise by combining traditional marketing's...
The Influence of Behavioral Targeting on Direct Mail Success
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing TL;DR Behavioral targeting improves direct mail by using online activity data to personalize each recipient’s experience. This makes print campaigns more relevant and effective...
Is Direct Mail Dead? Not a Chance! How It Continues to Shape Marketing
Is Direct Mail Dead? Not a Chance! How It Continues to Shape MarketingDirect Mail isn't just surviving; it's thriving in today's digital age. With open rates 3-4x higher than email and response rates of 2.7% – 4.4%, it's a marketing powerhouse....
7 Direct Mail Testing Ideas
Direct mail testing can help you improve the effectiveness of your direct mail campaigns by allowing you to compare different variables to see what works best for your target audience. A direct mail strategy isn’t a “one and done” kind of thing....
How to Use White Space in Your Direct Mail Design
Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, it’s important to only include relevant information and eliminate unnecessary...
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Exciting Marketing Opportunities for CBD Brands
The CBD space has exploded with new brands and products over several years, and the growth trend should continue. It seems like it's the perfect market space opportunity: growing acceptance and adoption, and many customers who want these products....
