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How to Use White Space in Your Direct Mail Design

Direct mail is a fantastic way to quickly communicate with prospects and attract new customers to your business. However, due to the constrained space on direct mail, it’s important to only include relevant information and eliminate unnecessary fluff.

Given the limited amount of room, it can be tempting to stuff your direct mail to the brim with headings, subheadings, pictures, and sales copy. This almost always results in your direct mail ending up in the trash rather than in the hands of your target market. That’s why it is so important to understand how to effectively use white space in designing direct mail

Let’s take a closer look at what white space is, the importance of white space in graphic design, and how to use it properly.

A person with a blue long sleeved shirt grabbing a stack of direct mail with a focus on whitespace

What Does White Space Mean?

White space is the blank space that separates the different components of your direct mail. It balances the advertisement on the page and creates a natural flow that tells your readers where to start reading and when to stop. If there isn’t any white space, readers may feel overloaded and have a poor reading experience.

How to Use White Space in Designing Your Direct Mail

When it comes to white space in design principles, your customers need to be your top priority. Customers receive a ton of direct mail each week, so you need to make sure that yours is as user-friendly as it can be. This may mean cutting down on content and adding more white space.

When designing your direct mail materials, only use the most crucial text and images, and break up long paragraphs of text for easier reading. If you try to say too much at once, you might as well be saying nothing at all.

You can incorporate white space into your direct mail marketing by adding margins and spaces between sections of copy or inserting images and leaving a space between them and the next line of copy.

If you want to drive customer retention and satisfaction, white space is a must.

What Amount of White Space is Too Much?

When considering white space in design for your direct mail, you want to make sure you’re not overdoing it. The appropriate amount of white space will depend on the format of your direct mail and the nature of your message. Generally speaking, it’s best to create a perfect balance of text and white space.

How Modern Postcard Can Help You

If you’re having trouble designing direct mail pieces that have the right amount of white space, Modern Postcard has got you covered. Working with Modern will give you access to a group of Direct Marketing Specialists who can help you create that will drive sales. 

Whether you want to send direct mail in the form of postcards, letters, brochures, or magazines, we can help you achieve your goals! 

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