Direct Mail Retargeting

Most online businesses have discovered the eighth wonder of the marketing world – using digital ads to “retarget” past website visitors with your brand message so they return to your site and buy from you… …before they buy from a competitor. And...

Digital Retargeting is NOT the best way to bring back website visitors after they leave. But I understand why you may think that it is. Digital retargeting has the unique ability to focus your ad spend on higher-value prospects that know you and...

Direct mail retargeting is a way to reconnect with your lost website visitors and entice them to come back to revisit what your business has to offer. It’s similar to digital retargeting, but rather than having ads follow website visitors around...

We saved the most important best practice for last! One of the advantages of postcards is its versatility as a marketing tool, and the layout plays an important role in whether it will grab your reader’s attention or not. Retargeting your website...

Postcard Retargeting allows you to create ‘filters’ so you can better target more intentional buyers. There are many lookie-loos visiting your website. Bounce rates average around 40% - 50%, based on industry and type. But generally, not only are...

This might seem too goofy, but thinking of your creative like the number of cats is a good way to remember how to think of using multiple creatives based on your website. It’s one of the top questions asked by customers. Based on your site, having...

Like mastering any marketing channel – every marketer needs to figure out what the channel does well, what its “job” is within the customer journey, and how to best leverage the unique aspects of the channel to make the most opportunity possible....

Storytelling is a key skill that most marketers value, and many have begun to use in their messaging. All of the cognitive studies have shown that storytelling makes a stronger, longer-lasting impact on customers and memory. Add that to the...