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What is Direct Mail Retargeting?

Direct mail retargeting is a way to reconnect with your lost website visitors and entice them to come back to revisit what your business has to offer. It’s similar to digital retargeting, but rather than having ads follow website visitors around the web after they leave your site, direct mail retargeting sends postcards in the mail, reminding consumers about their online visit to your site. This form of retargeting has a stronger impact on consumers because it’s a tactile reminder of the initial interest, and the long-lasting shelf life of direct mail is invaluable compared to online ads that tend to go unnoticed.

How Direct Mail Retargeting Works

How Does Direct Mail Retargeting Work?
First, we identify your website visitors by placing a tag on your site. The tag allows us to capture information about your site’s visitors so that we can match up to 50% of those visitors to postal addresses. The very next day, we’ll mail a custom designed postcard to those visitors!

How Much Does Direct Mail Retargeting Cost?
There are no setup fees, no contracts, and no minimums. We place the tag on your website for free and let it sit for a couple of weeks so that we can gather enough information on who it is that’s visiting your site. After the tag is placed, you’ll receive a link to a portal. Here you’ll see a dashboard that shows your website traffic and the number of visitors we’ve been able to match. We’ll go over the information together and decide how to move forward. For example, you can decide to set a daily maximum budget, or a daily limit to how many postcards you want to send out. Most clients pay about $1 per postcard, including postage! You pay-as-you-go via weekly billing and you have the ability to pause and restart the program anytime by the click of a button.

Tracking your progress through the portal is easy and user-friendly. Remember, there are no minimum requirements to your daily budget. At the end of the day, you control the budget based on what makes the most sense for your business.

Another thing to keep in mind, is that you choose whom you want to retarget, because not everyone who visits your site is an ideal prospect. For example, you may want to retarget just the people who have an abandoned cart, or visitors to a specific page on your site. We’ll help you every step of the way to make sure your program is set up exactly the way you want to, and if you’re new to direct mail retargeting, our dedicated team is here to show you all the options you have available. With Modern Postcard, you always have a team to lean on.

Want to learn more about this program? Get in touch with us today to get the conversation started!

Call a Direct Marketing Specialist at 800.959.8365.

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