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USPS News: Second Round of Postage Price Changes for 2021

Although postal price changes are regular, annual events that typically occur in January of each year, 2021 marked an unusual turn of events when the U.S. Postal Service® announced a second price change within the same year. Approved by the Postal Regulatory Commission (PRC), the new prices are effective as of August 29, 2021.

As an independent organization, the PRC ensures that the USPS stays compliant and that all price increases are minimized to be the same as, or less than, inflation:

Postage TypeCurrent RateNew Rate
First-Class Presort Flats*61.8¢73¢
First-Class Presort Letters*44.5¢48¢
First-Class Presort Postcards*29.3¢32.5¢
First-Class Single Piece (Stamp)55¢58¢
Marketing Mail Flats (Bulk)*66¢72.9¢
Marketing Mail Letters (Bulk)*28.4¢30.8¢
Non-Profit Marketing Mail (Bulk)*16.3¢17.7¢
Postcard Single Piece (Stamp)36¢40¢

*Postage rates within these categories are based on not claiming destination entry discounts, so the rates quoted above reference the highest rate within the range for mail weighing 1 oz. or less.

Lower First-Class Rates for Cards with More Impact

On July 28, 2021, the PRC approved to update the maximum size limit for presorted postcards on First-Class Mail. The new size approved is 9 inches in length by 6 inches in height (instead of the current 6” x 4.25”) and will go into effect on August 29, 2021.

The silver lining for some of Modern Postcard’s customers is clear and has us very excited. Our capabilities of offering mailers in various sizes allow customers to now take advantage of decreased postage rates for larger-sized cards previously not qualifying for the First-Class pricing tier. These sizes include 5″ x 7″ and Deluxe (6″ x 8.5″) cards for direct mail, and the 6″ x 9″ card for Modern iO direct mail retargeting.

Modern Postcard’s Low Postage Pledge

Changes are inevitable, but Modern Postcard has not wavered on our mission to get you the lowest possible postage. Whether you’re mailing 200 or 20 million pieces, every order is analyzed to optimize postage rates and delivery. Some of the strategies we use include:

Drop Shipping: One way we take some of the load off the USPS, is by delivering your mailers to them as close as possible to the final postal destination. The savings it provides their team are passed right on to any of your bulk orders that qualify.

Priority Mail Open & Distribute (PMOD): Smaller mailings are bundled together to receive the same discounts enjoyed by larger orders. It’s a perfect solution for saving money when time is of the essence.

Co-Mail/Co-Mingle: If your order is heading to similar destinations as others, it could qualify for co-mail discounts which maximize delivery value.

With Modern, you also have the option to add Informed Delivery. This brings in more return at no extra cost to our customers. According to USPS, informed delivery increases reach by 13%, gets 39% more attention with 37% more response, and has 20% more conversions. Estimate your potential return with the USPS informed delivery calculator.

If you’re concerned about how these changes will affect your margins, please call our team of Direct Marketing Specialists. They can help analyze every campaign to find the optimal solution. For a quick overview of our process and some direct mail best practices for getting the lowest postage prices, check out our mailing services video.

To get a further look into helping grow your business with Direct Marketing, register to attend one of our FREE Live Webinars where we share the latest industry knowledge and exclusive tips.

By Marc Ortiz, Mailing Operations Manager, Modern Postcard

Call a Direct Marketing Specialist at 800.959.8365.

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