Modern's Free Direct Mail Seminar Heads to Chicago

By The Marketing Team, Modern Postcard

We're only 9 days away from hosting our renowned national seminar, the Direct Mail Crash Course, in Chicago on Thursday, May 19. For our Midwest-based clients and businesses, there is still time to RSVP online — and it’s completely free. This is your chance to learn valuable knowledge on how to launch powerful, response-generating direct marketing campaigns from Modern’s in-house experts.

Today, ineffective marketing can cost companies thousands of dollars, or even shut down business entirely. There's a misconception of direct mail being a marketing medium of the past, because modern studies not only prove it works, it is relevant and thriving. Direct mail outperforms all digital channels by nearly 700% in terms of response rates (2015 DMA Response Rate Report).

The DMCC seminar will not only cover direct marketing, but how to successfully integrate highly-targeted direct mail with digital marketing such as online, social, email and mobile. With 4 hours of valuable knowledge sharing, including real case studies, attendees will take home the industry’s best kept secrets to launch powerhouse direct mail campaigns that get new customers, keep loyal followers and increase sales. Whether Midwest-based marketers are looking to improve their company’s ROI, impress their CEO, or train their team, Modern Postcard stands as an experienced partner in direct marketing education and continued success.

Since the team at Modern works with a diverse range of clients all over the United States, hosting the DMCC seminar in Chicago allows local businesses to get important face time, have their questions answered, and see what it is like to partner with the company’s in-house experts, like VP of Corporate Solutions Keith Goodman. With over 20 years of industry experience, Keith is one of the nation’s top authorities, partnering with clients such as Ancestry, Phillips-Van Heusen, Seamless and Time Warner to create customized, results-oriented direct mail solutions that drive new business.

The interactive DMCC seminar features real client examples and will go into great detail, teaching attendees how to:

  • Immediately get new customers using direct mail
  • Increase ROI for your valuable advertising dollars
  • Drive response rates with compelling creative
  • Successfully integrate digital with direct marketing

"Modern truly stands out from the competition because we offer a complete suite of direct marketing services, all under one roof. With strategy, lists, creative, printing, mailing and tracking, virtually any Chicago-based business can quickly and easily implement a successful direct marketing campaign," Goodman said.

The Chicago DMCC will be held on Thursday, May 19 at the Marriott Courtyard Magnificent Mile from 9:30 am — 2:30 pm. Check-in and registration take place between 9:30 — 10:00 am. The seminar includes free registration, complimentary breakfast and lunch, plus a printing voucher worth $250 for future campaigns. Attendees are welcome to bring colleagues or their entire marketing team; however, all guests must register online prior to the event.

Visit modernpostcard.com/seminar for more details, a complete schedule of upcoming seminar dates and to sign-up online for free. Or, interested attendees may also call 800.406.1705 for more information. Seating is limited, so those interested are encouraged to reserve their seats as soon as possible.

If you can’t make it to Chicago, check out these other seminar
locations and dates:

  • San Diego: June 1
  • Washington DC: July 19
  • New York: July 21

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I am busy... and my clients count on me to make the right decisions for their projects. I know I'm going to get the best... and I know it's going to happen when I want it and how I want it.
Ralph Barnes