Direct Mail + Email: Two Channels, Better Results

When your message lands in both the inbox and the mailbox, response rates climb. We coordinate Direct Mail and Email campaigns that reinforce each other, using data tools to match postal addresses to email addresses and vice versa.

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Direct Mail + Email Campaigns That Lift Response

Why Combining Channels Works

Single-channel campaigns leave response on the table. When a prospect sees your message in email and then receives a physical postcard — or the reverse — recognition and trust build faster. The result is a higher conversion rate for the same audience.

Reinforces your message across two distinct touchpoints
Catches prospects who open mail but ignore email — and vice versa
Higher response without doubling your cost-per-acquisition

Two Ways to Run a Combined Campaign

We work from what you have. If you have a mailing list, we append emails. If you have an email list, we append postal addresses. Either way, you end up with a coordinated campaign that reaches the same audience through both channels.

Email Append — Start With a Mailing List

After building or purchasing a postal list, we append email addresses to those records. The email launches before, during, or after the postcard lands — with matching HTML creative for consistent messaging.

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Minimum List Size

10,000 Mailed Records

Required minimum volume to qualify for email append services.

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Per-Email Pricing

$0.15 Per Email

Simple pricing based on successfully matched email records.

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What’s Included

Email Append + Creative

Appended email addresses, HTML design, and two email deployments.

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Investment & Savings

$1,500 Minimum Spend

Save $200 when ready-to-use HTML creative is supplied.

Postal Append — Start With an Email List

If you have an email subscriber list with declining open rates, we match those records to postal addresses and launch retargeting postcards. With match rates near 80%, your email list becomes a source of physical addresses you can mail directly.

~80% match rate from email to postal
Reaches subscribers who are no longer opening your emails
Intercepts buyers who are shopping with competitors through their inbox

What the Data Shows

30%

Higher Response

Multichannel campaigns
vs. single-channel

118%

Lift in Response

When direct mail follows email or vice versa

15%

Higher Email CTR

Email click-through lift when paired with direct mail

~80%

Match Rate

Email-to-postal matching accuracy

How It Works

Share Your List

Provide a postal list or email list — we scope the append from there

Run the match

We process the data and return match counts before you commit

Plan the sequence

Decide whether email goes before, during, or after the mail drop

Develop Creative

Direct mail and email creative are designed to match visually

Deploy and Track

Both channels launch on your timeline with unified tracking

FAQs

Which should come first, the email or the postcard?

Either order works, and the best sequence depends on your goal. Email before mail builds awareness so the postcard feels familiar. Mail before email lets the physical piece anchor the message before the digital follow-up. We recommend testing both.

How accurate is the email append?

Email append match rates vary by list quality, but generally run 20–40% for consumer lists. Postal-to-email append tends to be lower than email-to-postal, which runs closer to 80%. We provide counts before you commit.

Can I use my own email platform to send?

We handle deployment as part of the program. The HTML creative is built to match your postcard design, and both pieces go out on a coordinated schedule.

What is the minimum list size?

Email Append campaigns require a minimum of 10,000 mailed records. Contact us to scope the right program for your list size.

Does this work for B2B campaigns?

Yes. Business postal and email data can be matched and coordinated using the same approach. B2B match rates and pricing differ — contact us for a quote based on your target audience.

Email and Digital - Tell Us your list type and audence Icon

Tell us your list type and audience. We will run a match count and show you what a combined campaign looks like.

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