Email enhances your Direct Mail campaigns so you get a higher response and convert more leads.
Studies show that when you combine an email campaign with a direct mail campaign, your prospects are more likely to respond. That makes sense…multiple touches helps increase awareness.
Whether you have or need an email designed, have or need a list, our experts are here to help you launch a professional, 100% CAN SPAM compliant campaign.
Send an email before your direct mail campaign launches to give a sneak peek of special offers and get your brand in front of prospects.
Send an email after your direct mail lands to create urgency and remind consumers about limited-time offers, upcoming events and more.
Normal Turnaround Time for Email Campaigns
These dates reflect business days, and renting a list may add additional lead time.
Choose an email design template or ask for custom creation.
We can also easily convert your direct mail piece into an email-friendly format. By creating consistency between both pieces, your audience will more easily connect the two, and you’ll get more responses
The design of your email is key to opens and clicks.
Two key factors are riding on the design of your email promotion. First, it needs to grab attention and deliver your valuable message. Second, it must comply with the CAN-SPAM Act to ensure your message makes it to inboxes, not junk folders. With the help of Modern, succeeding in both areas is a snap.
If you don’t have an HTML email already designed, that’s okay! You’re in very experienced hands…
Pick a Template
- Professionally designed
- Simply add your text/photos
- Call for templates & pricing
- Initial consultation
- Personalized estimate & pricing
- Skilled, top-level designers
Have your Email ready?
If you have an HTML email already designed, you’re well on your way to launching a campaign. Simply send it to us, and we’ll quickly review it to make sure the coding follows our guidelines. If any issues are discovered, you can manage the revisions on your end – or Modern can take care of it for you (fee applies).
Once your email has been finalized, the standard email campaign launch timeline will kick off.
Think about which list will work best for you: “House” list or a Rental.
We can guide you to the better choice for your business. A ‘House” list is simply your own customer base, and will always yield a higher open rate than purchased lists. When you Rent a list, you’ll need to make sure it’s from a reputable source.
Rent Lists from Reputable Sources
The right email list is the key to cost-effectively attracting new customers. By only partnering with the most highly regarded list companies, Modern helps to ensure your valuable marketing message makes its way to inboxes, not junk folders. And that means increased read rates and response rates.
We also offer Business Lists, which enable you to find companies according to their industry (SIC code), number of employees and more. And if you want to reach magazine subscribers or members of a certain professional group, we’ll find the right email list for you. Simply ask your Direct Marketing Specialist for an estimate!
Keep in Touch with Customers
Email + direct mail campaigns keep them buying
Whether you’re marketing in tandem with a direct mail campaign or simply emailing a monthly offer or news update, frequent communication is the cornerstone for success. And with the help of Modern, you simply hand over your .xls, .csv or .txt file and we’ll handle all the details, including SPAM compliance.