Omni-Channel, Modern MAX Integrated Direct Mail Marketing
Direct Mail + Social + Digital
Omni-Channel, Integrated Direct Marketing
Turn a single mailpiece into multiple impressions to the same audience
Modern MAX is true omni-channel marketing. We send your mailpiece – along with emails, Facebook and Instagram ads, and Google Ads – to the same audience, all in a single deployment platform.
Plus, all the marketing is tracked in one unified dashboard.
Modern MAX integrates online and offline marketing
When you add Modern MAX to Direct Mail, you also reach your audience on Facebook, Instagram, Google Ads, and email via Informed Delivery.
All of the actions – from mail delivery to clicks to calls – are tracked and visible in a single dashboard.
Modern MAX is easy and convenient
Modern MAX is easy Omni-Channel. We remove the hassle by handling all the logistics of deploying scheduled online and offline marketing touches from a single platform.
From copywriting and design to printing, mailing, and all the digital marketing pushes, we create and manage the entire Direct Marketing program.
Ongoing, continuous, integrated marketing
Modern MAX deploys 8-16 integrated offline and online marketing in an Active 30-day program to give your marketing frequency, variety, and consistency.
When the mailer drops, we trigger the Google, Facebook and Instagram ads, plus the email via Informed Delivery. Those impressions land to ‘warm up’ the audience before the mailer arrives and continue afterwards, even retargeting your website visitors with follow-up digital ads.
Proven to boost response rates
Studies across all marketing have proven that when you combine print and digital marketing touches, response rates lift.
It makes sense – you’re reaching people with the fundamentals of frequency, variety, and consistency.
And Modern MAX programs have proven to lift results from 15% to 30% and higher versus regular, one-off direct mail programs.
Frequently asked questions about Modern MAX
The big difference is that most businesses deploy multiple digital marketing campaigns via Facebook and website retargeting, but they aren’t integrated. Business owners and marketing teams then need to knit together different dashboards and metrics to see how the channels are working.
Modern MAX is different in that it integrates all the channels into a single deployment schedule, and unites them into a single dashboard for your reporting. It shows how all channels are working together to bring you more calls, website visits, leads, and customers.
How do we know it will work for OUR service or product?
From Retail to Services, NonProfits, and B2B, the main challenges are the same:
- Gaining awareness and interest in a cluttered marketplace
- Standing out versus your competitors
- Sending enough marketing touches, when 80% of Sales are made between the 8th and 12th touch
- Acquiring more new customers
Will this work for a larger business?
Of course. With more sophisticated marketing departments, this integrated marketing approach is a relief. Because it’s a single deployment and dashboard, your team can really home in on the qualities of various mailing lists. This is an ideal program to test new acquisition strategies into prospect lists to see how they perform across multiple channels.
Will this work for a smaller business?
Absolutely. We recommend as a starter program to send at least two drops of 2,500, or better yet, three drops of 2,000 cards per drop. That will give a good sense of the response and return we can get, based on your average customer lifetime value. It’s an affordable way to get a new customer with a positive Return on Ad Spend.
What happens in the 30-days?
An Active program deploys all the technologies – and 8 to 16 touches – over the 30 days after the mailing drops. So if you have 3 months of continuous mail drops, you have 3 months of Active campaigns.
Can I do a digital-only program?
Sure. We use the mailing list for the core audience to deploy the digital marketing, and you’ll save money on the postage costs (and printing, too).
What kind of success have you seen?
Most programs have seen a response lift of 10% to 30% – and even higher – versus traditional direct mail programs. In the end, we’re only concerned about your successful marketing efforts, and how we can help you grow your business.
More Questions?
Call us at 800-959-8365 and talk to a real person, or Contact Us.
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