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Postcard Retargeting converts online shoppers

Postcard Retargeting automatically matches 50% of your lost website visitors to mailable addresses and sends direct mail postcards the next day. We help convert more of the traffic you get right now.

Here’s a stronger, second chance to engage lost opportunities.

When a website visitor leaves, it doesn’t have to mean goodbye. We can increase your conversions by sending postcards to website visitors that didn’t convert to customers or leads.

Whether you want them to buy online, visit your store, call, start a free trial, or fill out a contact form, remind them about the value of your offer and convert them from a visitor that’s “just browsing” to a new customer.

Re-Engage Website Visitors with Print

Re-engage Website
Visitors with Print

Bring Prospects Back to Your Business

Bring Prospects Back
to Your Business

Red Arrow - Consultations

%

and more of your unconverted
website visitors matched
to mailable addresses

%

higher engagement with
direct mail versus with
digital marketing alone*

more visitors returning
to your website than
with digital marketing^

ROAS on product pages,
11x on abandon cart
campaigns, and more**

Sources: *Royal Mail MarketReach, Neuro-Insight 2018. ^Marketing Sherpa survey, 2016,
‘Proprietary Case Studies, **Actual client performance, results not guaranteed.

Laurie Dunlap, CEO of Blue Canoe

“When I factor in Lifetime Value, it’s 19x Return.”

“There’s a gut-level reaction to seeing how many visitors left your site but could be mailed to each day. We are thrilled with the results. We’re now seeing 8x Return on Ad Spend. And, when I factor in Lifetime Value, it’s 19x Return.” Laurie Dunlap, Founder and CEO, Blue Canoe

Read Our Case Study featured in Inc.com

How Postcard Retargeting Works

How Postcard Retargeting Works

Our team will work closely with you in our easy, step-by-step Postcard Retargeting
program to help you convert more website visitors.

Set Up Tracking

Step 1: Set Up Tracking

We’ll analyze your current website traffic and work together to add specialized tracking on your website that matches visitors with mailable addresses. We will target pages and visitors most likely to convert.

Step 2: Send Postcards

We’ll send direct mail postcards designed by you or our experts to the addresses that our tracking system has collected. How many addresses we mail to is based on your website traffic and desired budget. Some clients mail 10 cards per day, some over 1,000. It’s up to you.

Send Postcards
Track Results & Optimize

Step 3: Track Results & Optimize

Tracking visitors returning to your website is easy from our system dashboard. We can look at everything from mail tracking to conversions. We evaluate results and optimize who and what pages we’re targeting for even better results.

Why Postcard Retargeting
for e-Commerce Works

Because your online shoppers are browsing you and competitors, you need to reach them while they’re still considering their next step…and before they purchase somewhere else.

Results across all our e-Commerce advertisers average a 2.86% Conversion Rate.

Of course, results will vary for every program, and Return on Ad Spend rates will be different based on your business. If your lifetime value is over $250, this channel should deliver a positive return for new customer acquisition.

Why Postcard Retargeting for E-Commerce Works

e-Commerce Program Samples

Our most successful e-Commerce clients offer products to a targeted audience,
have average order values of over $75, and customer values of over $250.

After scanning this small sample set from hundreds of programs,
contact us to see how this can work for your business!

Bedding
37% Return-to-Site Rate • 8.8% Conversion Rate • $14.79 per conversion
This high-end interior decor business sells online, direct to consumers. With products priced from $165 and up, the lower cost-per-conversion is yielding a strong Return On Ad Spend.

Their web traffic represents a specific kind of buyer, but there is still a lot of competition for those dollars. And, when someone engages a brand for pillows, sheets, throws, blankets. etc., for the first time, they’re likely to buy again. Modern iO Postcard Retargeting is a lower-cost customer acquisition strategy, delivering high lifetime value.

Window Coverings and Blinds
3,373 orders tracked • 4.9% Conversion Rate • $10.34 per conversion

How does a large e-Commerce blinds company stand apart from the online and in-store competition? They focus on retargeting their customer with a great offer.

Some purchases – like blinds – are not impulse. The customer needs to budget, plan, and prepare. That also means shopping around for options. The best time to reach these interested prospects is when they are still considering their different choices.

The Modern iO Postcard Retargeting cards land in the customers’ mailboxes 3-7 days after they visit a site. That’s the ‘sweet spot’ of brand recall and relevance.

 

Gourmet Foods
16.8% Return-to-Site Rate • 3.8% Conversion Rate • $23.81 per conversion

Gourmet foods are a niche business, and our client was focused on both year-long consumer sales, as well as corporate gifts. 

Because their average order value ranges from $50 to $150, it was important to get a higher conversion rate than average programs. Their key to successful was having a strong offer and a message that reminded the visitor why they would want to go back to that website, versus another gourmet food option.

They told a compelling story on the card, had a must-redeem offer, and voila – a winning program that continues all year long.

 

Golf Apparel
23% Return-to-Rite Rate • 3% Conversion Rate • $34.28 per conversion

Golf apparel is an extremely competitive business, with huge online warehouse sites and recognized brands. Our client puts a lot of effort (and investment) to drive website traffic, but 98% of all first-time website visitors leave without buying.

So, the effort and additional spend focused on retargeting is the smart marketing choice. The use of postcards to reinforce the digital retargeting combined with putting a special offer physically in the hands of golf enthusiasts makes for a successful program.

 

Starting is easy, programs are flexible.

You control the budget based on what makes the most sense for your business.

  • Under $1 per card for most programs
  • Pay-as-you-go weekly billing
  • No minimums, no contracts, no set-up fees

The first no-obligation, no-cost step is requesting a “tag” we send you to place in the footer of your website.

Once the tag is placed, your dashboard shows the visitors per page and how many of those lost opportunities you can reach:

Modern iO Dashboard Example

It’s a No-Brainer.

We’ve experienced proven performance for all businesses with Postcard Retargeting. Start today!