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Postcard Retargeting
Tag Placement Instructions

Follow these instructions to add the Modern iO tag to your website

Select your websites platform to begin.

Adding Modern iO code to WordPress

The tracking code for Modern iO must be placed in the <head> section of your website. In WordPress, there are multiple was to do this. We will go over the methods we found to be the easiest.

Method 1: Adding code through your WordPress Theme

Every WordPress theme is different. It is the overall design of your website, and each one has its own set of options and customizations. Many times the Theme Options will include an area to add code to the <head> section of your website. Check to see if this is available on your website. You may need to refer to your Theme’s documentation to find out if this is available.

 

Method 2: Use a Plugin

A plugin is a simple way to add the Modern iO code to your website. It should work weather or not your theme has the option to add <head> code in. 

  1. Once signed into your WordPress website, go to Plugins and click Add New.
    Modern iO WordPress Instructions - Image 1
  2. We Recommend Using the plugin Head, Footer and Post Injections by Stefano Lissa.
    Modern iO has no affiliation with this plugin or author. If you have another plugin already that you would prefer to use, that should be okay, as there are many alternatives.
    We have found this one easy to use and it works well.
  3. Use the search terms “Head, Footer” and press Enter/Return on your keyboard to search.
    Modern iO WordPress Instructions - Image
  4. Click Install Now to the plugin called “Head, Footer and Post Injections”

     

  5. Go to Plugins and Activate your newly installed plugin.
    Modern iO WordPress Instructions - Image 3

  6. Go to Settings and click Header and Footer
    Modern iO WordPress Instructions - Image 4

  7. In the first tab named Head and footer, insert your code into the first text box.
    This will add the Modern iO code to every page of your website.
    Modern iO WordPress Instructions - Image 5
  8. Scroll to the bottom of the page and click Save.
    Modern iO WordPress Instructions - Image 6
  9. That’s it! Modern iO will start identifying your visitors to create leads and opportunities from your web traffic.

Adding Modern iO code to WIX

The tracking code for Modern iO must be placed in the <head> section of your website. Your WIX powered website has this option built in. 

  1. Once signed into your WIX website, go to the Dashboard.
    Modern iO Tag Instructions for WIX - Image 1
  2. Click the Site Actions button for the website you want to add the code to. Then click Edit Site.
    Modern iO Tag Instructions for WIX - Image 2
  3. From the top menu, click Settings and then Tracking & Analytics.
    Modern iO Tag Instructions for WIX - Image 3
  4. Click </> Custom. The same link is listed in two locations.
    Modern iO Tag Instructions for WIX - Image 4
  5. Add the Modern iO code into the area provided. Click Apply.
    Modern iO Tag Instructions for WIX - Image 5
  6. Verify that the code has been added and is turned on.
    Modern iO Tag Instructions for WIX - Image 6
  7. That’s it! Modern iO will start identifying your visitors to create leads and opportunities from your web traffic.

Adding Modern iO code to SquareSpace

The tracking code for Modern iO must be placed in the <head> section of your website. In SquareSpace, this feature is available in all Business and Commercial plans as well as Legacy Personal Plans (no longer available to new subscribers). Code cannot be added to new Personal Plans. 

Once you get the tracking code from Modern iO, log into your SquareSpace account.

  1. Click the Home Menu

  2. Navigate to Settings, click Advanced and then click Code Injection
    Modern iO - Tag Instructions for SquareSpace - Image 1

  3. Paste your Modern iO code into the Header
    Modern iO - Tag Instructions for SquareSpace - Image 2
  4. Click Save.
  5. That’s it!
    Modern iO will start identifying your visitors to create leads and opportunities from your web traffic.

Adding Modern iO code to Shopify

Method 1: Adding code to your Shopify Theme

Every Shopify theme is different. You can refer to your specific Shopify theme documentation to see if there is a way to inject code into the theme’s header or footer. This is the advanced method. 

 

Method 2: Custom Plugin / Application

Shopify offers a custom App that makes adding code to the <head> section of your site a breeze. This is what the majority of our Shopify customers use and is the preferred method. 
This app cost $1.50 a month and is not created by, or affiliated with Modern iO.

Add <Head> Code by Orbis Labs

Modern iO Tag Placement Instructions for Shopify

 

Once you add the App to your store, you can paste in the Modern iO Tag and begin retargeting website visitors with Direct Mail!