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3 Common Mistakes that Cost Sales

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Do any of these three statements describe part of your online strategy? If so, odds are you’re not bringing in as much revenue as you could be.

  1. Email or ads send customers to a home page
    People who buy online aren’t looking for a one-stop-shop or wide range of products and services – at least not at first. Plus, when they perform a search, they usually search for something specific, like “steel pipe fittings.”
    Tip: Send them to specific product or service pages.
  2. Phone numbers aren’t visible throughout the website
    Yes, the goal is to get customers to help themselves, but not everyone will. A small group of business buyers and consumers will always prefer to phone in their order.
    Tip: Add a phone number that lets prospects speak to a live person, and you’ll add to the bottom line.
  3. One product is sold to one customer at a time
    The most expensive sales are the ones made to new customers. The cost to bring in first-time buyers eats up a ton of profit from the first sale. Real profit comes from getting them to buy additional products or services.
    Tip: Offer additional or complementary products and services at the time of the sale.

Reprinted with permission from The Marketing Report, 370 Technology Drive, Malvern, PA 19355, 800-220-5000