Do any of these three statements describe part of your online strategy? If so, odds are you’re not bringing in as much revenue as you could be.
- Email or ads send customers to a home page
People who buy online aren’t looking for a one-stop-shop or wide range of products and services – at least not at first. Plus, when they perform a search, they usually search for something specific, like “steel pipe fittings.”
Tip: Send them to specific product or service pages.
- Phone numbers aren’t visible throughout the website
Yes, the goal is to get customers to help themselves, but not everyone will. A small group of business buyers and consumers will always prefer to phone in their order.
Tip: Add a phone number that lets prospects speak to a live person, and you’ll add to the bottom line.
- One product is sold to one customer at a time
The most expensive sales are the ones made to new customers. The cost to bring in first-time buyers eats up a ton of profit from the first sale. Real profit comes from getting them to buy additional products or services.
Tip: Offer additional or complementary products and services at the time of the sale.
Reprinted with permission from The Marketing Report, 370 Technology Drive, Malvern, PA 19355, 800-220-5000