Maximize your marketing investment with our FREE Direct Mail Marketing seminar!
Learn how to launch profitable Direct Mail in one day.
Sponsored by the USPS®, Modern Postcard brings you The Direct Mail Crash Course™ to give you the information you need to succeed in today’s competitive marketplace. It is an engaging, strategy-packed event where marketers gain knowledge, tactics, and insights they can implement right away. We look forward to seeing you!
- Scottsdale, AZ
Scottsdale Marriott Old Town
- Thursday, October 24
- 10:00 AM – 2:30 PM
Meet Your Presenter
Keith Goodman
VP Corporate Sales & Marketing
With over 25 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He has helped create successful campaigns for companies such as Ancestry, Seamless, HughesNet, FreshDirect, Amway, and other national brands to create customized, results-oriented direct mail solutions that drive new business.
Seminar Schedule
9:30 AM – 10:00 AM: Attendee Check-In
10:00 AM – Noon: Session I
Noon – 12:30 PM: Lunch With Q&A
12:30 PM – 2:30 PM: Session II
In addition to a wealth of direct mail knowledge, you’ll walk away with $250 in FREE PRINTING just for attending!
Have questions? Call 800-406-1705
What You Will Get
Gain Valuable Direct Mail Insight
- Turn expectations into revenue with a smart business marketing plan
- Write compelling copy that demands attention and drives a response
- Create calls-to-action, offers, and tests to increase ROI of your campaigns
Understanding List Opportunities
- Enrich your own customer database for money-making results
- Target prospects most likely to buy using advanced analytics
- Boost response by finding the ideal list from over 60,000 lists on the market
Boost Delivery, Reduce Costs
- Increase mail delivery with proper list suppression and cleaning
- Cut costs and enhance delivery on every mailing using drop shipping
- Track your mailers at key points with an Intelligent Mail® barcode
Integrate Digital and Direct Mail
- Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale
- Utilize email, targeted online display, short codes, QR codes and more to improve ROI
- Include data-driven VDP and PURLs in your direct mail to increase relevance and response