Direct Mail Crash Course
FREE, Powerful Seminar That Improves Your Marketing Skills
Modern Postcard’s Direct Mail Crash Course is an engaging, strategy-packed event where marketers gain knowledge, tactics and insights they can implement right away. See the details below, and we look forward to seeing you!
ATLANTA
Thursday, May 31
Marriott Atlanta Northwest Galleria
HOLLYWOOD, FL
Thursday, June 7
Marriott Hollywood Beach, Florida
SAN DIEGO
Wednesday, July 25
Modern Postcard Headquarters
LAS VEGAS
Thursday, Sept. 20
Las Vegas Marriott Convention Center Dr.
SAN FRANCISCO
Tuesday, August 7
Marriott San Francisco Airport Waterfront
PORTLAND
Thursday, August 9
Portland Marriott Downtown Waterfront
DENVER
Tuesday, October 23
Renaissance Denver Stapleton Hotel
STAY TUNED
Upcoming Cities
Salt Lake City, DC,
New York, Chicago
In person and hands-on, we teach fundamental and advanced techniques that help you create and improve your own Direct Mail campaigns.
Modern Postcard’s Direct Mail Crash Course is a half day of live, real-world marketing advice that covers all things technical and creative – complete with digital integration. Whether you are a direct marketing novice or pro, we’ll teach you valuable fundamentals and advanced techniques that help you create and improve your own campaigns. Here are the key topics and takeaways professionals like you are learning at our seminar:
Gain Valuable Direct Mail Insight
- Turn expectations into revenue by starting with a smart business marketing plan.
- Write compelling copy that demands attention and maximizes your response.
- Create calls-to-action and offers that increase conversion and ROI in your campaigns.
- Test, track and tweak to increase direct mail effectiveness and success.
Understand List Opportunities
- Enrich your own customer database for moneymaking results
- Target prospects most likely to bring in business using advanced analytics
- Boost response by finding the ideal list from over 60,000 lists on the market
Boost Delivery, Reduce Costs
- Increase mail delivery with proper list suppression and cleaning.
- Cut costs and enhance delivery on every mailing using drop shipping.
- Track your mailers in real-time with an Intelligent Mail Bar Code.
Integrate Digital and Direct Mail
- Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale
- Utilize email, targeted online display, short codes, QR codes and more to improve ROI
- Include data-driven VDP and PURLs in your direct mail to increase relevance and response
Immediate benefits, just by attending!
When you come to the Direct Mail Crash Course, you’ll not only receive a wealth of expert knowledge, but $250 to use on your next direct mail campaign with Modern Postcard. That’s right, no minimum purchase required and no strings attached.
100% Free with zero catches
Breakfast and lunch included
Get $250 in free printing, on us
Bring a colleague or your team
Your Presenter, Keith Goodman
VP Corporate Sales & Marketing, Modern Postcard
With over 25 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He has helped create successful campaigns for companies such as Ancestry, Seamless, HughesNet, FreshDirect, Amway, and other national brands to create customized, results-oriented direct mail solutions that drive new business.
Your Schedule
9:30 am – 10:00 am
Registration Open
Welcome Coffee & Pastries
10:00 am – Noon
General Session I
Noon – 12:30 pm
Complimentary Lunch with Q&A
12:30 pm – 2:30 pm
General Session II
REGISTER TODAY!
As a seasoned digital marketer, the seminar content impressed me greatly. Many of these conferences are 90% vendor advertising, 10% content, but yours was almost all content. I love how much direct mail is evolving—with IP matches and such. We will definitely be reaching out to Modern for our future needs.
Deb DeFanti
Excellent seminar. It was relevant, thorough and engaging. I left the event with a wealth of creative ideas for reaching consumers.
Karen Covington
The seminar was filled with up-to-date, relevant direct marketing information and case studies demonstrating numerous opportunities to drive sales and earn money. Keith presented information that was easy to digest. He relaxed the audience and created a strong learning environment.
Michael Stevens
Attendees of the Course
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Satisfaction Rating
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