Integrated Marketing
Increase response rates by combining direct mail with email and other digital marketing.
When your customers read a consistent message in both physical and digital formats they become more interested, and you convert more leads.
We help you organize and launch an integrated, multi-channel campaign.
To better save you time and logistical headaches, we knit together data, mailing, emails, and other digital tactics to get your message across on-time and in-sequence. Our team can help you:
- Match postal addresses to email addresses to target the right audience
- Time the mailing of the cards to the launch of the emails to make the best impact
- Manage email, targeted online display, IP matching, short codes, QR codes and more to improve ROI
- Include data-driven Variable Data Printing and Personalized URLs in your direct mail to increase relevance and response
When direct mail is integrated into a marketing campaign,
it boosts ROI by an average of 20%.
Source: The Data Marketing Association
