Integrated Marketing
Increase response rates by combining direct mail with email and other digital marketing.
When your customers read a consistent message in both physical and digital formats they become more interested, and you convert more leads.
We help you organize and launch an integrated, multi-channel campaign.
To better save you time and logistical headaches, we knit together data, mailing, emails, and other digital tactics to get your message across on-time and in-sequence. Our team can help you:
- Match postal addresses to email addresses to target the right audience
- Time the mailing of the cards to the launch of the emails to make the best impact
- Manage email, targeted online display, IP matching, short codes, QR codes and more to improve ROI
- Include data-driven Variable Data Printing and Personalized URLs in your direct mail to increase relevance and response
When direct mail is integrated into a marketing campaign,
it boosts ROI by an average of 20%.
Source: The Data Marketing Association
New Direct Mail Report
Access key trends, actionable strategies, and new insights from Winterberry Group’s latest report.
FREE Marketing Kit
Gain insider tips and expertise that will help you launch effective direct marketing campaigns.