The Ultimate Guide to Direct Mail Marketing

Strategy and planning behind a direct mail campaign

Direct Mail campaigns can be a powerful marketing channel for any sized business, when executed properly.

To make the most of this Direct Mail marketing strategy, it’s important to have a clear understanding of your goals, audience, and budget.

In this chapter, we’ll explore the key steps involved in planning a Direct Mail campaign, including acquisition and retention strategies, budgeting, frequency, testing, tracking methods, and integration with other channels.