The Ultimate Guide to Direct Mail Marketing

Direct Mailing Lists: Acquisition, Hygiene, Profiling, and Data Appends

Mailing lists are the most important factor in determining a successful Direct Mail program.

According to numerous studies and anecdotes, the classic rule of thumb is that 40% of the success of a Direct Mail Campaign relies on the mailing list.

When planning a campaign, getting the right audience, and the right mailing list is a crucial first step. Of course, perfecting your direct mailing list is easier said than done. In this chapter, we’ll explore what it takes to obtain and optimize your direct mailing lists to ensure your campaign is set up for success.