The Ultimate Guide to Direct Mail Marketing

Creating a High-Impact Campaign Through Direct Mail Design

When creating a Direct Mail campaign, choosing the correct format can make all the difference in how your audience perceives your brand. A unique aspect of physical marketing is that because your audience can hold it, turn it, and flip it over, they immediately feel prepared to engage with the content.

But with so many Direct Mail formats available, how do you know which is best for your brand? Ultimately, the format that makes the most sense depends on your business, cost-per-acquisition threshold, impact, and frequency of your mailing drops.

In this chapter, we will cover some of the most effective Direct Mail formats so you can choose the best format and size for your goals.