Direct Mail 101 Webinar on Demand brings resident Direct Mail expert Keith Goodman in to reveal the new fundamentals on how to plan, set up, execute and track successful direct mail campaigns.
You’ll learn how to get new customers with Direct Mail:
- Plan a direct mail campaign
- The importance of list procurement
- The specifics of direct mail creative and copy that yield results
- The different formats that are available and when to use them
- How to integrate digital marketing with direct mail to maximize ROI
- How to track and determine the success of your campaign