Lists & Data: How to Find the Right Target Audience

Understanding your customer base and the characteristics of your most profitable prospects is one of the most critical factors in the success of your business.

Whether you are marketing to your own existing customers or targeting prospects that are most likely to become your largest customers, the data you use is everything.

According to recent studies, over 40% of the effectiveness of a campaign depends on your data.

As an extension to our popular Direct Mail 101 webinar, we are taking a deeper dive into the lists and data you use for your campaigns to reach your prospective and current customers.

This is a FREE webinar where Keith Goodman, Modern Postcard’s resident direct mail expert, will explain why the importance of having the right list and data for your direct marketing campaign is essential to its success. You’ll learn:

• How to enhance the effectiveness of your OWN House List
• How to market using PROSPECT Lists (list rental)
• The wide variety of demographics/selections available to you
• How to use Predictive modeling and other analytic technologies for even better results

The webinar is loaded with a ton of useful information that will have an immediate impact on the success of your next campaigns. You won’t want to miss this essential event!