How Print Marketing Lights Up Customer’s Brain
Customers are barraged with 4,000 – 10,000 marketing messages a day, and it’s harder for marketers to engage and retain attention. Digital marketing is challenged by distractions: pop-ups, sliders, ads, and more lead users away from your message. It’s easy to lose your audience and fail to engage.
However, using Print to engage the brain of your customer connects in a deeper, more powerful way. Studies indicate that print marketing engages 35% more than digital. See why and how Print activates key parts of your customers’ brains for higher response and brand recall.
- Why we are biologically hard-wired to respond to print
- How digital distractions reduce brand recall
- Ways to integrate digital and print channels for an optimal buyer journey