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Webinar: How the Brain Reacts to Print Marketing

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Join Us For This Free Webinar!

Find out how the brain reacts to print marketing – and more importantly, why you should care. For example, did you know that reading physical print leads to stronger brand recall, higher response rates, and 35% more engagement than digital media?

We’ll cover important learning derived from scientific brain studies, such as:

  • The impact of cognitive load and the way marketers should go about content creation and distribution
  • How online content is consumed and retained compared to traditional print
  • What constitutes distracted reading?
  • How our brains respond to the act of reading

No matter your industry, the one thing all our customers have in common is that they all have a brain! Join this webinar to learn how to actually get your message read and understood by your audience. Walk away with real examples of how to improve brand awareness, client retention, and more – simply by getting to know the brain a little bit better!

Woman reading direct mail
FREE eBook - How the Brain Reacts to Print Marketing

Don’t Miss Out On Your FREE eBook

All webinar attendees will receive an e-book on How the Brain Reacts to Print Marketing, as well as a recording of the webinar presentation to share with colleagues and peers.

Chris Foster - Presenter

Meet Your Presenter

Chris Foster
VP, New Business Development

Chris has developed numerous webinars, workshops, and in-person presentations for national conferences and professional organizations. In addition to his work at Modern, he continues to teach Brand Strategy at UCSD Extension since 2009.