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VDP Design: The Right Messages

How Will You Design For A Number Of Layouts Of Varying Text And Images?

How will the personalization be applied in text and image?
  • Personalization may require that the design be adaptable for such elements as a font size that decreases in size
  • Image versions need to be consider for design layout
What logic will determine text, picture, and object style (or color)?
  • Designers should be provided with a creative brief that outlines all possible variations
  • It may be best to approach the design as a template or grid
Will you provide different offers based on personally relevant criteria?
  • The better you know your customers, the more personal you can make the message
  • The more personal you make the message, the more relevant the offer
  • The more relevant the offer, the more effective the campaign
Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 and speak with a Direct Marketing specialist.