Key Components of VDP
Key Components of Personalized Direct Mail.
Data: The Right Customer
Who is your Right Customer and what do you know about them?
- Do you have actual data fields that define them?
- What fields do you have to work with?
- What is the accuracy of your data?
Design: The Right Messages
How will you design for a number of layouts of varying text and images? More info.
- How will the personalization be applied in text and image?
- What logic will determine text, picture, and object style (or color)?
- Will you provide different offers based on personally relevant criteria?
Logic: Connecting the Pieces
How can the data drive a more relevant message and offer? More info.
- How does the data translate to personalization?
- What objects in the design will be variable?
- What logic will drive the changes to the variable objects?
Ready to increase the effectiveness of your marketing efforts with VDP?
Call 800.959.8365 x2500 to speak with a VDP Direct Marketing specialist.