Modern Postcard is located in Carlsbad, California – about 35 miles up the coast from San Diego. We’re surrounded by miles of beaches, countless hiking and biking trails, as well as pristine mountains. On our team, we have surfers, snowboarders, bicyclists, runners, backpackers and other nature enthusiasts. It’s no wonder that we’re committed to being an enviro-friendly company.
You can click on the “Our Paper” tab to learn about our incredible paper stocks, Bloom, which is SFI certified and resilient in the mail as well as Harmony, a recycled, FSC certified paper made with 30% post-consumer waste fibers. Of course, this effort to be green extends far beyond our presses. We strive each day to find ways to preserve natural resources:
Modern Postcard is always looking for new ways to “green” our business, both internally and for the mutual benefit of our clients. Stop in occasionally to see what’s new and green at Modern!
Modern's family of paper has expanded to include both Bloom and Harmony. Our primary stock is the SFI certified Bloom, a premium, heavy-duty paper designed to withstand the rigors of mailing. Available by request (and at no additional cost versus Bloom) is Harmony, a 30% recycled, FSC certified paper.
NOTE: Harmony paper is only available by request and has a limited production schedule. If you’d like to use Harmony, you must order through a Direct Marketing Specialist. Please call 800.959.8365 x2500 for details and turnaround times.
Requirements for participants of the SFI certification include a written policy that a company must implement in order to achieve the sustainability principles listed below. Independent parties then perform audits, which ensures our enviro-friendly stock Bloom comes from a reliable company.
Sustainable Forestry
To practice sustainable forestry is to meet the needs of the present without compromising the ability of future generations to meet their own needs by practicing a land stewardship ethic that integrates reforestation and the managing, growing, nurturing, and harvesting of trees for useful products with the conservation of soil, air and water quality, biological diversity, wildlife and aquatic habitat, recreation, and aesthetics.
Further Principles:
Responsible Practices
Reforestation and Productive Capacity
Forest Health and Productivity
Long-Term Forest and Soil Productivity
Protection of Water Resources
Protection of Special Sites and Biological Diversity
Legal Compliance
Continual Improvement
Certification ensures that Harmony’s pulp only comes from a responsibly managed, sustainable forest. It means that no rainforest or old-growth timber is ever used. And it means that indigenous people and wildlife habitats were protected among other things. Annual third-party audits ensure the following:
It's essential to identify the origins of your paper. Buying paper containing fibers from overseas may actually harm the environment more than help it. That's why using Bloom and Harmony, both "100% Made in the USA" takes a vital step to ensure that your project is truly enviro-friendly.
It took some time, but we finally found Harmony, a recycled card stock that balances our quality needs with the stringent requirements enforced by our chain-of-custody certifications. Plus, Harmony contains 30% post-consumer waste fibers that are Process Chlorine Free (PCF).
Harmony is manufactured with Green Power in the form of “green credits”, which are purchased in amounts equal to the hours of electricity needed to produce the paper. Energy from wind, water and biogas sources (which produce no waste or pollution) are fed into the power grid used by the paper mill.
When printing on Harmony, please talk with your Direct Marketing Specialist about displaying this logo and/or the “30% Recycled” logo on your printed pieces.
We're proud to announce that we have received Chain of Custody certification by the Forest Stewardship Council (FSC) and 100% of our paper products are certified by the Sustainable Forestry Initiative® (SFI). Both certification programs are designed to ensure that paper used in printing is obtained from forests that are managed in an environmentally responsible manner.
Our inks are a blend of soy oil, other vegetable oil, and petroleum oil. ASA's (American Soy Association) definition of soy-based ink is when 20% of the oil in the ink is derived from soy. Our current inks average approximately 17% soy oil, 6% other vegetable oil, and petroleum oil.
Making Modern Postcard your direct marketing partner of choice demonstrates your commitment to protecting our forests and meeting the market's increasing propensity to purchase paper products from enviro-friendly sources. It satisfies customer demands while giving them a positive perception of your company. It allows you to keep pace or even edge out your competition. And it strengthens your brand.
The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions and establish standards for the wood fiber industry. Their goal is to ensure environmentally responsible, socially beneficial, and economically viable management of the world's forests.
It accredits independent third party organizations who can certify forest managers and forest product producers to FSC standards. Its trademark provides international recognition to organizations that support the growth of responsible forest management. Supporters of FSC include The National Wildlife Foundation, The Nature Conservancy, Sierra Club and the World Wildlife Fund.
For more information about the FSC program, visit http://www.fsc.org.
The Sustainable Forestry Initiative® (SFI) program is based on the premise that responsible environmental behavior and sound business decisions can co-exist. Participants practice sustainable forestry on all the lands they manage. They also influence millions of additional acres through the training of loggers and foresters in best management practices and landowner outreach programs.
This unique commitment to sustainable forestry recognizes that all forest landowners, not just SFI program participants, play a critical role in ensuring the long-term health and sustainability of our forests. For more information about the SFI program, visit http://www.sfiprogram.org
Chain of Custody (CoC) is the process of tracking and recording the possession and transfer of wood and fiber from the forests of origin through the different stages of production—primary manufacturing, secondary manufacturing, wholesaling, and retailing—to the end user. Companies interested in demonstrating that their products are made from responsibly managed forests, and not from areas that were illegally harvested, major tropical wilderness areas, or bio diversity hotspots need SFI® CoC certification.
No, a single paper cannot be certified by both organizations. Bloom is SFI certified and Harmony is FSC certified. Our actual company, Modern Postcard, has been through the process to become both FSC and SFI chain-of-custody certified.
100% of our printed products are recyclable, and we recycle our waste paper that we produce. We recycle all our day-to-day office waste, as well as all paper waste produced from trimming our postcards out of the press sheets.
It's worth noting that although we do recycle, a far more significant positive environmental impact that Modern Postcard employs is our adherence to the FSC and SFI Chain of Custody paper certifications.
We are proud to offer Harmony cover stock, an FSC Certified 30% post-consumer waste (PCW) paper with Process Chlorine Free (PCF) recycled fiber content that is made with renewable Green Power from wind, water and biogas sources.
NOTE: Harmony paper is only available by request and has a limited production schedule. If you'd like to use Harmony, you must order through a Direct Marketing Specialist. Please call 866.571.9252 x2500 for details and turnaround times.
We now have "blanket approval" to use the logos! We have demonstrated a proficiency and expertise in understanding and utilizing both certification body's logos according to their stringent guidelines. We have developed an SOP to implement the process on our teams. Soon, there will be examples posted online for both our clients to peruse and our sales people to suggest.
It’s important to remember that each certification body adheres to strict rules guiding the use of their respective logos. In order for us to remain certified, we must abide by their specifications whenever we print any of their logos or trademarks on any product we produce.
Modern never rests on its laurels. And in our efforts to continually improve our products and services, we've made several paper changes in the past. This latest paper introduction has many advantages over the previous ones including: improved color integrity, increased print quality and a more balanced, neutral color. Additionally, it shows our ongoing commitment to enviro-friendly business practices.
The visual differences when comparing blank paper are limited to slightly less blue tone. This results in improved pastel tones and more realistic flesh tones.
Yes, the new paper has similar rigidity, durability and weight as our previous stock. It remains a 12.5pt stock, far exceeding the USPS postcard minimum of 7.5 pt.
Yes. If you utilize color management in your digital imaging process, our latest ICC color profiles are available for download. Our Digital Imaging Department can also help you with any of your image and color needs.
Modern Postcard is your expert source for high quality printing, targeted lists and in-house mailing services.
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Copyright © 2011 Modern Postcard® All rights reserved.
1675 Faraday Avenue Carlsbad, CA 92008-7314.
