We're proud to announce that we have received Chain of Custody certification by the Forest Stewardship Council (FSC) and 100% of our paper products are certified by the Sustainable Forestry Initiative® (SFI). Both certification programs are designed to ensure that paper used in printing is obtained from forests that are managed in an environmentally responsible manner.
Frequently Asked Questions
Does Modern Postcard use alternatives to petroleum oil based inks?
Our inks are a blend of soy oil, other vegetable oil, and petroleum oil. ASA's (American Soy Association) definition of soy-based ink is when 20% of the oil in the ink is derived from soy. Our current inks average approximately 17% soy oil, 6% other vegetable oil, and petroleum oil.
How does my company benefit from Modern Postcard's certifications?
Making Modern Postcard your direct marketing partner of choice demonstrates your commitment to protecting our forests and meeting the market's increasing propensity to purchase paper products from enviro-friendly sources. It satisfies customer demands while giving them a positive perception of your company. It allows you to keep pace or even edge out your competition. And it strengthens your brand.
What is FSC?
The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions and establish standards for the wood fiber industry. Their goal is to ensure environmentally responsible, socially beneficial, and economically viable management of the world's forests.
It accredits independent third party organizations who can certify forest managers and forest product producers to FSC standards. Its trademark provides international recognition to organizations that support the growth of responsible forest management. Supporters of FSC include The National Wildlife Foundation, The Nature Conservancy, Sierra Club and the World Wildlife Fund.
For more information about the FSC program, visit http://www.fsc.org.
What is SFI?
The Sustainable Forestry Initiative® (SFI) program is based on the premise that responsible environmental behavior and sound business decisions can co-exist. Participants practice sustainable forestry on all the lands they manage. They also influence millions of additional acres through the training of loggers and foresters in best management practices and landowner outreach programs.
This unique commitment to sustainable forestry recognizes that all forest landowners, not just SFI program participants, play a critical role in ensuring the long-term health and sustainability of our forests. For more information about the SFI program, visit http://www.sfiprogram.org
What is Chain of Custody and why is it important?
Chain of Custody (CoC) is the process of tracking and recording the possession and transfer of wood and fiber from the forests of origin through the different stages of production—primary manufacturing, secondary manufacturing, wholesaling, and retailing—to the end user. Companies interested in demonstrating that their products are made from responsibly managed forests, and not from areas that were illegally harvested, major tropical wilderness areas, or bio diversity hotspots need SFI® CoC certification.
Are your papers both FSC and SFI certified?
No, a single paper cannot be certified by both organizations. Bloom is SFI certified and Harmony is FSC certified. Our actual company, Modern Postcard, has been through the process to become both FSC and SFI chain-of-custody certified.
Does Modern Postcard recycle?
100% of our printed products are recyclable, and we recycle our waste paper that we produce. We recycle all our day-to-day office waste, as well as all paper waste produced from trimming our postcards out of the press sheets.
It's worth noting that although we do recycle, a far more significant positive environmental impact that Modern Postcard employs is our adherence to the FSC and SFI Chain of Custody paper certifications.
Does Modern Postcard offer recycled paper products to clients?
We are proud to offer Harmony cover stock, an FSC Certified 30% post-consumer waste (PCW) paper with Process Chlorine Free (PCF) recycled fiber content that is made with renewable Green Power from wind, water and biogas sources.
NOTE: Harmony paper is only available by request and has a limited production
schedule. If you'd like to use Harmony, you must order through a Direct Marketing Specialist.
Please call 866.571.9252 x2500 for details and turnaround times.
Can we use the certification logos on our postcards?
We now have "blanket approval" to use the logos! We have demonstrated a proficiency and expertise in understanding and utilizing both certification body's logos according to their stringent guidelines. We have developed an SOP to implement the process on our teams. Soon, there will be examples posted online for both our clients to peruse and our sales people to suggest.
It’s important to remember that each certification body adheres to strict rules guiding the use of their respective logos. In order for us to remain certified, we must abide by their specifications whenever we print any of their logos or trademarks on any product we produce.
Why did the paper stock change and didn't you just change it a couple of years ago?
Modern never rests on its laurels. And in our efforts to continually improve our products and services, we've made several paper changes in the past. This latest paper introduction has many advantages over the previous ones including: improved color integrity, increased print quality and a more balanced, neutral color. Additionally, it shows our ongoing commitment to enviro-friendly business practices.
Are there any noticeable differences?
The visual differences when comparing blank paper are limited to slightly less blue tone. This results in improved pastel tones and more realistic flesh tones.
Does the new paper feel the same?
Yes, the new paper has similar rigidity, durability and weight as our previous stock. It remains a 12.5pt stock, far exceeding the USPS postcard minimum of 7.5 pt.
Will I need to download new color profiles for my digital files?
Yes. If you utilize color management in your digital imaging process, our latest ICC color profiles are available for download. Our Digital Imaging Department can also help you with any of your image and color needs.