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Announcement: Postal Analytics is Here!

Marc Ortiz, Mailing Data Manager

Contrary to popular belief, postage is not a set price – it is actually based on the amount of work the USPS does for your mailing. One of our ongoing company goals is to identify areas where we can add value to our clients’ orders.

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Postcard Design Spotlight: Communication Arts

Wendy Batara, Marketing Program Manager, Modern Postcard

When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the junk pile. This call for entries mailer by Communication Arts doesn’t waste any time grabbing attention and getting straight to the details.

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How to Better Understand Your Markets

Sydni Craig-Hart, The Smart Simple Marketing Coach

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

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Marketing is Like Fútbol

By: Christopher Foster, VP of Marketing

I was never a big soccer fan – or fútbol as they say in Latin America–watching virtually nil before this year’s World Cup. But, I was amazed with the games, excited about the play itself, and drawn into the drama that is inherent to the sport.

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Our New 14pt Premium Card Stock Has Arrived

Alanna Vincent, Marketing Program Manager, Modern Postcard

It hasn’t necessarily been business as usual here at Modern as we have been busy wrapping up one of our larger changes of the year. We are thrilled to announce that we recently upgraded our house card stock to a new 14pt Premium Card Stock at no additional cost to our clients!

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann