Wouldn't it be great if the "build it and they will come" theory was true for new businesses? But unless you're Kevin Costner creating a field of dreams, you need marketing collateral to help spread the word. While a website, of course, is your leadoff hitter, printed promotional materials are equally as important for building your new brand.
On April 10, the US experienced a historic event that hasn’t happened for nearly 100 years: the postage rate for a 1oz letter dropped for the first time since 1919! At that time in history, mail was still being delivered by horses in some areas and air transport for mail was brand new.
It’s no surprise we stand united as postcard admirers, which is why we’re letting you know National Postcard Week is coming soon. Commencing May 1-7, this unique week celebrates postcard factoids and collectibles. You’re invited to geek out with us as we uncover the history of the postcard. Don’t be square, it’s more fascinating than you think.
The United States Postal Service (USPS) has announced that the price of a stamp for a 1oz letter will drop by approximately 2 cents, beginning April 10, 2016. Additionally, a range of postage decreases will affect other USPS mail products, depending on type, size and weight.
Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven’t integrated direct mail into your marketing mix, now is a great time to graduate to the next level — that is, if you want to drive new business!
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