The most critical component to the success of a direct mail campaign is the list. You can have an amazing mail piece with great copy, exciting creative and a killer offer – but if you send it to the wrong list, no response!
Not every entrepreneur – or every company – has the luxury of a full, in-house creative marketing team. We're talking marketers, copywriters, art directors, designers, photographers and more. Sometimes, you're a one-person show, needing creative guidance and the right professional execution to turn your vision into reality. Other times, you're working hard to please your boss and turn his or her vision into reality, but you still need marketing help to make it happen.
Okay, so I'm old enough to have watched the original ONJ "Let’s Get Physical" video on MTV (and for those who don’t know, ONJ is Olivia Newton John). In that video was the greatest 80s hair, sweatbands, leggings and crop-cut tank tops you would ever hope for if you were an alien looking at 1980s workout culture. One aspect of the video that was hilarious, was how the folks sweating it on bikes, treadmills and mats had instant transitions into golden gods and goddesses.
While an unlikely trio, these themes worked together seamlessly during Authority Rainmaker 2015, the much-anticipated content marketing conference our team recently attended in Downtown Denver. The event took place inside the modern Ellie Caulkins Opera House – and the location was a good sign this would be no ordinary conference.
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