If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they'll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry Ford, and has carried its weight through every technology advance, product launch and celebrity endorsement over the last 100 years.
To include or not include an offer on a direct mail piece is a question often on our customers’ minds. While we typically recommend including a great offer and deadline to make potential customers take action, we’re often asked questions like, “what exactly is a great offer?” Fortunately for our clients, Modern Postcard has many educational resources, like our Direct Mail Crash Course and in-house experts, like Keith Goodman, our VP of Corporate Solutions, to help answer all questions – from simple to complex. Here’s a collection of some popular offer-related questions our team hears quite often – and the best advice we have to offer.
As marketing costs continue to climb you need to find ways to maximize your results without blowing your budget.
The most critical component to the success of a direct mail campaign is the list. You can have an amazing mail piece with great copy, exciting creative and a killer offer – but if you send it to the wrong list, no response!
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