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Why Booklets are Hot + 3 Tested Methods for Standing Out in the Mail

Jessica Biondo, Marketing Communications Associate, Modern Postcard

Orange may be the new black, but Booklets – dare we say– may be the new Postcards! With orders spiking the last few years, it's no surprise Booklets are a hot commodity with their versatility and super-sized design space. We'll go into more detail below. Plus, if you're looking to shake-up your direct marketing mix, be sure to read our trifecta of tested methods, for products and treatments that demand response and stand out in the mail.

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7 Ideas for More B2B Direct Mail Sales Leads

M. H. “Mac” McIntosh, CBC

When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response.

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DMCC New York City: What’s New in The Big Apple

Keith Goodman, VP Corporate Solutions, Modern Postcard

I am sitting in my hotel room overlooking Times Square with snow flurries just starting – quite different from the pleasant weather back home in Carlsbad. What brought me to the Big Apple? I’ve been hosting our Direct Mail Crash Course Seminars all week at the Direct Marketing Association (DMA) Headquarters in New York City. It’s been a great week, full of new faces and new stories – and before I fly out to my next seminar in Cincinnati, I’d like to share my NYC experience.

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10 Common Proofing Mistakes (That Make You Look Bad)

Jessica Biondo, Marketing Communications Associate, Modern Postcard

I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there, making me cringe on behalf of the individual or company that committed serious proofing crime.

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Marketers of All Sizes Can Save Big with Co-Mail

Marc Ortiz, Mailing Data Manager, Modern Postcard

Co-mail is a smart mailing solution that has been around for decades – and has mainly been used by marketers from large corporations boasting significant mail volumes. With co-mail, these large mailings were the only way companies could participate and save big due to postal savings gained from co-mail and other strategies. Unfortunately, small to mid-size business marketers with modest mailings were forced to pay higher postage rates because of the inability to sort smaller mailings into the lower postage categories.

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I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center