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Postcard Design Spotlight: Communication Arts

Wendy Batara, Marketing Program Manager, Modern Postcard

When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the junk pile. This call for entries mailer by Communication Arts doesn’t waste any time grabbing attention and getting straight to the details.

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How to Better Understand Your Markets

Sydni Craig-Hart, The Smart Simple Marketing Coach

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

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Marketing is Like Fútbol

By: Christopher Foster, VP of Marketing

I was never a big soccer fan – or fútbol as they say in Latin America–watching virtually nil before this year’s World Cup. But, I was amazed with the games, excited about the play itself, and drawn into the drama that is inherent to the sport.

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Our New 14pt Premium Card Stock Has Arrived

Alanna Vincent, Marketing Program Manager, Modern Postcard

It hasn’t necessarily been business as usual here at Modern as we have been busy wrapping up one of our larger changes of the year. We are thrilled to announce that we recently upgraded our house card stock to a new 14pt Premium Card Stock at no additional cost to our clients!

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Fear and Loathing on the Trade Show Circuit

Jeanine Norlin, Marketing Program Coordinator, Modern Postcard

Event marketing can be a powerful tool. A trade show is seductive to any marketing or sales professional. Whether it lasts a day or a week, it’s at a hotel or a convention center, the show creates its own vibe, energy and excitement.

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I am emailing because I am ECSTATIC!!!! I would like to thank the graphic designer who worked on my card as well as the staff that turned it out in remarkable time. The card looks great. It exceeds my expectations. The little things the designer did in cropping, placement, etc. all stand out and make the card shine. I received my cards one day earlier than I was supposed to. When does that ever happen??? What a relief. I had a tough deadline and crazy circumstances. Thanks for pushing my order through and giving me such a great product. I am so pleased! Thanks again.
Michelle Jones
Hoosier Magnolia