I recently found myself on a whirlwind, long-weekend adventure to San Miguel de Allende, Guanajuato, Mexico. One of my closest friends – who happens to be an art director and photographer — chose San Miguel as the prime location for his destination wedding. As a creative professional, I had no idea the amount of beauty, culture and marketing inspiration that would hit me on this incredible turnaround trip.
We're only 9 days away from hosting our renowned national seminar, the Direct Mail Crash Course, in Chicago on Thursday, May 19. For our Midwest-based clients and businesses, there is still time to RSVP online — and it’s completely free. This is your chance to learn valuable knowledge on how to launch powerful, response-generating direct marketing campaigns from Modern’s in-house experts.
It's proven: people simply enjoy receiving and viewing physical printed media over digitally delivered content. A recent study conducted by the Temple University Center for Neural Decision Making has proved the advantage advertising marketing has over its digital counterpart in the following ways.
Wouldn't it be great if the "build it and they will come" theory was true for new businesses? But unless you're Kevin Costner creating a field of dreams, you need marketing collateral to help spread the word. While a website, of course, is your leadoff hitter, printed promotional materials are equally as important for building your new brand.
On April 10, the US experienced a historic event that hasn’t happened for nearly 100 years: the postage rate for a 1oz letter dropped for the first time since 1919! At that time in history, mail was still being delivered by horses in some areas and air transport for mail was brand new.
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