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The Frequency Factor

Josh Linkner

If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they'll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry Ford, and has carried its weight through every technology advance, product launch and celebrity endorsement over the last 100 years.

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Q&A: The Art of the Direct Mail Offer

Keith Goodman, VP of Corporate Solutions, Modern Postcard

To include or not include an offer on a direct mail piece is a question often on our customers’ minds. While we typically recommend including a great offer and deadline to make potential customers take action, we’re often asked questions like, “what exactly is a great offer?” Fortunately for our clients, Modern Postcard has many educational resources, like our Direct Mail Crash Course and in-house experts, like Keith Goodman, our VP of Corporate Solutions, to help answer all questions – from simple to complex. Here’s a collection of some popular offer-related questions our team hears quite often – and the best advice we have to offer.

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Ten Tips for Using Postcards to Build Your Business

Mac McIntosh

As marketing costs continue to climb you need to find ways to maximize your results without blowing your budget.

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7 Web Design Flops to Avoid

Marie Miscioscia, Sr. Web Designer, Modern Postcard

We hate to break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passé 2 months from now.

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Navigating the Sea of Data: What is Right for You?

Keith Goodman, VP of Corporate Solutions, Modern Postcard

The most critical component to the success of a direct mail campaign is the list. You can have an amazing mail piece with great copy, exciting creative and a killer offer – but if you send it to the wrong list, no response!

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann