Orange may be the new black, but Booklets – dare we say– may be the new Postcards! With orders spiking the last few years, it's no surprise Booklets are a hot commodity with their versatility and super-sized design space. We'll go into more detail below. Plus, if you're looking to shake-up your direct marketing mix, be sure to read our trifecta of tested methods, for products and treatments that demand response and stand out in the mail.
With over 70 products and limitless custom options in the Modern Postcard line-up, our top 3 bestsellers comes as no big surprise. They’re our longest running products that still outperform newer products when it comes to order frequency. Which proves: tried and true works for a reason and is still relevant with customers today.
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on my unique day – that entices me to take advantage of the offer.
I am sitting in my hotel room overlooking Times Square with snow flurries just starting – quite different from the pleasant weather back home in Carlsbad. What brought me to the Big Apple? I’ve been hosting our Direct Mail Crash Course Seminars all week at the Direct Marketing Association (DMA) Headquarters in New York City. It’s been a great week, full of new faces and new stories – and before I fly out to my next seminar in Cincinnati, I’d like to share my NYC experience.
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