Okay, so I'm old enough to have watched the original ONJ "Let’s Get Physical" video on MTV (and for those who don’t know, ONJ is Olivia Newton John). In that video was the greatest 80s hair, sweatbands, leggings and crop-cut tank tops you would ever hope for if you were an alien looking at 1980s workout culture. One aspect of the video that was hilarious, was how the folks sweating it on bikes, treadmills and mats had instant transitions into golden gods and goddesses.
While an unlikely trio, these themes worked together seamlessly during Authority Rainmaker 2015, the much-anticipated content marketing conference our team recently attended in Downtown Denver. The event took place inside the modern Ellie Caulkins Opera House – and the location was a good sign this would be no ordinary conference.
You’ve decided to exhibit at a trade show. It probably wasn’t an easy decision to make because of the costs involved, but the show meets your business goals so you’re taking the plunge. Gone are the days where you could just reserve a booth, wear your best smile and wait for hordes of buyers to walk up and do business with you.
Tell us about Stitchin’ Post. What do you do, who are your customers?
The Stitchin' Post was established in 1975 in Sisters, Oregon; a tiny community in the Cascade Mountains. We are a destination store for quilters and knitters with an international reputation. Jean Wells, the owner, started the world famous Sisters Outdoor Quilt Show™. Our customers come from central Oregon, greater Oregon, the west coast, and all over the world. They vary in age but most are 40 years old and older and mostly women
As professionals, we sometimes get lazy with our email etiquette at the workplace. Even worse, we often fall into O.C.D. – what I refer to as “Overly Comfortable Disorder.” Getting too casual with emails to your boss? Sending smiley faces in multiple emails per day? Forwarding on the daily chain email with cute pictures of kittens? We’re all guilty of not using the best office email etiquette 100% of the time – and that’s okay, because we’re human. However, it’s time to move forward and whip our business email communication back into shape. Even etiquette legend Emily Post would be proud.
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