The Company will offer a series of powerful workshops in popular cities across the country to help professionals learn smart direct marketing tactics that increase response rates and sales.
CARLSBAD, Calif. (January 5, 2017) — Modern Postcard®, leader in direct mail and quality promotional printing for over 20 years, will offer multiple Direct Mail Crash Course (DMCC) seminars in 2017. The Company encourages local marketers, executives and business owners to register and attend its renowned educational series to learn the best response-generating direct marketing practices for the New Year and beyond. Every DMCC seminar is completely free and attendees will leave with a complimentary $250 print voucher to energize their future direct mail campaigns. Visit modernpostcard.com/seminar to register at no cost.
2017 DMCC SCHEDULE
• January 18 — Scottsdale, Arizona
• February 16 — San Diego, California
• March 2 — Austin, Texas
• April 5 — New York, New York
• More locations and dates to be confirmed
Coming to a city near you!
New destinations are continuously added, so those interested can officially reserve their seats, plus get the latest seminar dates and locations by bookmarking modernpostcard.com/seminar.
Today, ineffective marketing can cost companies thousands of dollars, or even shut down business entirely. There’s a misconception of direct mail being a marketing medium of the past, since recent studies not only prove it works, it is relevant and thriving. Direct mail outperforms all digital channels by nearly 700% in terms of response rates (2015 DMA Response Rate Report).
The DMCC seminar will not only cover direct marketing, but how to successfully integrate highly-targeted direct mail with digital marketing such as online, social, email and mobile. With 4 hours of valuable knowledge sharing, including real case studies, attendees will take home the industry’s best kept secrets to launch powerhouse direct mail campaigns that get new customers, keep loyal followers and increase sales. Whether marketers are looking to improve their company’s ROI, impress their CEO, or train their team, Modern Postcard stands as an experienced partner in direct marketing education and continued success.
“We’re looking forward to hosting Direct Mail Crash Courses across the country again,” said Keith Goodman, Vice President of Corporate Sales and Marketing for Modern Postcard. “Last year, we had an excellent turnout from a variety of marketers that added to the experience for everyone involved. By covering not only the fundamentals, but advanced topics such as integrating direct mail with digital media, we have created an educational seminar that appeals to any marketer using or planning to use direct mail as part of their marketing mix.”
Modern Postcard works with a diverse range of clients all over the United States, so hosting the DMCC seminar in multiple cities across the country allows local businesses to get important face time, have their questions answered, and see what it is like to partner with The Company’s in-house experts.
Visit modernpostcard.com/seminar for more details, a complete schedule and to sign-up online for free. Or, interested attendees may also call 800.406.1705 for more information. Seating is limited, so those interested are encouraged to reserve their seats as soon as possible.
Modern Postcard’s Direct Mail Crash Course is led by its in-house specialist and presenter, Keith Goodman. With over 20 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He partners with clients such as Ancestry, Phillips-Van Heusen, Seamless and Time Warner to create customized, results-oriented direct mail solutions that drive new business.
The interactive DMCC seminar features real client examples and will go into great detail, teaching attendees how to:
✓ Immediately get new customers using direct mail
✓ Increase ROI for your valuable advertising dollars
✓ Drive response rates with compelling creative
✓ Successfully integrate digital with direct marketing
“Direct mail is one of the most effective types of advertising a business can do. For decades, it has been a cornerstone for customer acquisition and retention, from America’s largest brands to inexperienced startups. Like any other type of marketing, it is critical that it be done correctly to maximize ROI. Our Direct Mail Crash Course helps virtually any type of business launch effective direct mail campaigns by sharing our experience and data from years of helping thousands of businesses succeed,” Goodman said.
About Modern Postcard
Located in Carlsbad, California, Modern Postcard works directly with businesses of all types to help them acquire and retain customers with direct mail, print promotions, data services, email, web, mobile and other proven direct marketing solutions. All creative, design, production, printing, mailing and shipping is managed in-house from the company’s state-of-the-art, 75,000 square foot facility. For more information, please call 800.959.8365 or visit modernpostcard.com.
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Marketing Communications Manager