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Postal Regulations

Ensure delivery, reduce postage costs.

Direct mail relies on USPS rules and requirements for proper automated mailing and delivery. Layouts that don’t comply run the risk of limited deliverability and higher postage costs.

FREE postcard postal guide:

This updated postal guide follows current USPS regulations for all our mailing sizes and formats. When you print with us, we’ll check to ensure USPS guidelines are met.

Download Guide

Learn from a 90-second tutorial on postal regulations.



Guidelines for folded self-mailers.

When mailing a folded product, the fold must always be at the bottom of the mailing panel. For tri-folds, the mailing information must be on the middle panel, with the OPEN edge at the top. Contact us for details on how to save on postage costs with a layout that complies with USPS automation.

Orientation Sample - Greeting Card Orientation Sample - Tri-Fold

Download templates for all our specific products.

Contact an Expert

Call a Direct Mail expert now at 800.959.8365

I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics