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Postal Regulations

Ensure delivery, reduce postage costs.

Direct mail relies on USPS rules and requirements for proper automated mailing and delivery. Layouts that don’t comply run the risk of limited deliverability and higher postage costs.

FREE postcard postal guide:

This updated postal guide follows current USPS regulations for all our mailing sizes and formats. When you print with us, we’ll check to ensure USPS guidelines are met.

Download Guide

Learn from a 90-second tutorial on postal regulations.



Guidelines for folded self-mailers.

When mailing a folded product, the fold must always be at the bottom of the mailing panel. For tri-folds, the mailing information must be on the middle panel, with the OPEN edge at the top. Contact us for details on how to save on postage costs with a layout that complies with USPS automation.

Orientation Sample - Greeting Card Orientation Sample - Tri-Fold

Download templates for all our specific products.

Contact an Expert

Call a Direct Mail expert now at 800.959.8365

I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator