800.959.8365

Direct Mail Crash Course

 

Sales down? Budget cutbacks? Is it make or break time for your business? This comprehensive course covers all the fundamentals of economy-proof direct mail campaigns. Presenter and marketing expert Keith Goodman will talk you through each step, from targeting your ideal prospects using the right lists to writing copy that sells and maximizes your ROI. In this 50-minute session, you’ll learn what it takes to create a postcard that generates a higher response rate and increases revenue. You’ll learn how to:

  • Get better results with ideas you can implement right away
  • Drive response rates when you zero-in on the right market
  • Boost profitability by writing irresistible messages and offers
  • Increase returns by gauging the results of each campaign
I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann