Direct Mail Crash Course

The Direct Mail Crash Course

Presented by Modern Postcard

Learn the secret to acquiring new customers while keeping existing ones using the most effective way to market your business. This information-packed, half-day seminar will show you how to create highly effective direct mail advertising campaigns that can help you start earning more revenue now! Our distinguished industry experts have years of direct mail experience and look forward to guiding you through this unique and powerful seminar.

What You'll Learn:

Direct Mail Unleashed

• All the numbers and stats – why you need direct mail
• Marketing plans that defy expectations & propel revenue
• Amplify response with copy that demands attention
• Close more sales with a rock-solid offer & call-to-action
• Testing and tracking, the secret to even sweeter results

It's All in the List (Seriously)

• Identify prospects just waiting to throw money at you
• Use customer data to turn them into loyal, repeat buyers
• Take the guesswork out of targeting your top prospects
• How to pick a winning list from over 40,000 available

Better Mail Delivery at the Best Price

• Score the lowest postage rate to rack up bigger profits
• Land more pieces in mailboxes with flawless list hygiene
• Slash your costs & enhance delivery with drop shipping
• Use Intelligent Mail Bar Code for real-time mail tracking

Digital and Direct Mail Integration

• Integrate cross-channel solutions with effective direct mail and digital media
• Use short codes, QR codes and custom smartphone apps to track mobile campaigns
• Include a PURLs in your direct mail campaigns for more relevance and greater response

Who Should Attend the Direct Mail Crash Course?

An intensive look into all things direct mail, this seminar has something for everyone. So whether you own a small business or work for a larger company, you'll discover tactics that you can put to work right away. If you're a one-person marketing machine or manage a corporate marketing department, you'll walk away with great ideas that will transform your next campaign into a money-maker. And whether you're new to direct mail or a seasoned pro, you'll learn the latest techniques direct from the experts.

	Keith Goodman Keith Goodman, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.
	Dan Anglin With over 12 years in the mailing list field, Dan Anglin has worked with accounts of all sizes, from local small businesses to brands such as National University, Capital One Small Business and Van Heusen. He's led numerous seminars and taught classes for the USPS and San Diego DMA. Dan specializes in tracking down the ideal list to market any business.

Pay only $99 to attend the Direct Mail Crash Course, and you'll not only receive a wealth of expert knowledge, but $250 to use immediately on your next direct mail campaign with Modern Postcard. That's right, no strings attached. You can make over $150 just by attending!

*Attend and receive a gift certificate for $250 off your direct mail campaign. Discount applied to base printing prices only; does not apply to postage. Cannot be used on orders already in-house. Source code must be presented at time the order is placed and job number issued. Order must be placed before 12/31/12. Offer valid on Modern Postcard orders only (not valid on simplecard.com orders). Subject to change without notice. Other restrictions may apply.