800.959.8365

Variable Data Printing

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

VDP
How is each piece targeted and relevant to the recipient?

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.

By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 to speak with a VDP Direct Marketing Specialist.

Prepare your materials for a successful VDP campaign by learning about VDP print production and templates
The Key Components of VDP are The Right Customer, Connecting the Pieces, and the Right Messages.
Please take a moment and review our VDP Terms and Conditions

Header graphic features a campaign for ICS Support Inc, designed by Melissa Duckworth

I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA