800.959.8365

Variable Data Printing

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

VDP
How is each piece targeted and relevant to the recipient?

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.

By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.959.8365 x2500 to speak with a VDP Direct Marketing Specialist.

Prepare your materials for a successful VDP campaign by learning about VDP print production and templates
The Key Components of VDP are The Right Customer, Connecting the Pieces, and the Right Messages.
Please take a moment and review our VDP Terms and Conditions

Header graphic features a campaign for ICS Support Inc, designed by Melissa Duckworth

I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics